Marketing - Associate Manager of Client Marketing

Franklin Energy Services
75,000 USD-85,000 USD
United States, Michigan, Detroit
Nov 17, 2024
As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times - to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry's top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization's integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals. We believe the organization's most "precious resources" are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve. Position Summary With an emphasis on internal and external client service, this role is accountable for achieving marketing results for contracted work serving specific clients and segment or geographic focus areas, across the company. As Associate Client Marketing Manager, you will practice and build your marketing and client engagement skills on accounts with smaller marketing scope of work,, with coaching support of the team. This position is responsible for working directly with program managers, staff, clients, and utility representatives to develop marketing strategies and tactics that deliver on program and client goals. If you love creative problem solving, a fast-paced work environment, building relationships with some of the most passionate professionals in the business and digging into data to activate insights that innovate marketing, this is the role for you! Essential Duties and Responsibilities This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time. Responsible for the overall marketing performance to goal for the programs and initiatives under your leadership. Build skills as and become primary client facing marketing leader, supported by marketing leadership Collaborate with clients, market strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets, including the development, management, and on-going utilization of plan to goal tools. Support deployment of marketing campaigns including digital, mass media and event marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies. Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality. Facilitate the workflow and approval of marketing materials from multiple internal and external parties. Work with program management and finance to develop, maintain and manage to marketing budgets with leadership support. Develop, manage and utilize plan to goal tools to ensure efforts are on track. Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients. Work with the marketing delivery team to use data and analysis to improve the success rate of marketing campaigns and initiatives. Position Requirements Education and Experience Bachelor's degree from an accredited college or university in marketing, communications, business, or a related field. Minimum of 5 years of experience required in marketing campaign management Proven experience with client-type/level communication and presentations Required Skills, Knowledge, and Abilities Strong customer service and communication skills Must be able to handle a wide work variety and work in a fast-paced environment Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload Proficient in Microsoft Office, specifically Word, Excel, and Outlook.Proficient in project management, ideally using Smartsheet Ability to communicate effectively, both verbally and in writing with customers, program employees and vendors Ability to analyze and interpret data and solve practical problems Knowledge of mathematical concepts such as fractions, percentages, and ratios Reliable transportation Committed to diversity and inclusion Licenses & Certifications Valid driver's license Travel Requirements Willingness to travel up to 10% Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position. The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position. An Equal Opportunity Employer