Annual Giving Leader

The Annual Giving Leader is responsible for the development and execution of the annual giving strategy and managing associated team members. This role will be focused on strategy development and implementation of digital giving including annual appeals for program pillars, sustaining monthly giving programs, giving circles, programmatic affinity groups, and future implementation of direct marketing efforts. Over the long-term, this role will be responsible for delivering a minimum of 10% of total REACH donations each year.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

Portfolio Management

• Manage the cultivation, solicitation, and stewardship of annual fund and digital giving prospects

• Work with CRM (Salesforce) and digital teams to identify and qualify new prospects for annual giving

• Use data analysis to evaluate the effectiveness of portfolio strategies

• Ensure all transactions related to annual giving are accurately tracked and managed in Salesforce

• Oversee the creation of solicitation and acknowledgment letters

• Oversee the program budget and performs ongoing tracking of expenses and revenue.

• Serve as the liaison to the Finance Department to ensure records reconcile with accounting records

Annual Fund Plan

• Work collaboratively with the Marketing and Communications team to create and manage a comprehensive fundraising plan and appeal schedule for annual giving

• Set dollar, participation, and qualitative goals for the program

• Drive strategy for the development and execution of a calendar of multidimensional appeals that leverage a variety of media to communicate with potential and current donors

• Drive strategy for the development and execution of a calendar of events that engage donors, hold them close to the mission of the organization and elevate their giving

• Track the progress of appeals to determine effectiveness and ROI

• Conduct regular segmentation and data analyses to help inform new strategies for activating donors

INCLUSION:

Contribute to a respectful and inclusive team environment by welcoming and respecting others' beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

SHARED VALUES:

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team. Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.

SUPERVISION:

This is a supervisory position responsible for the performance management and hiring of employees within the department including digital giving/operations personnel

FINANCIAL RESPONSIBILITY:

Responsible for preparation and oversight of the Department budget and for monitoring results.

EDUCATION AND EXPERIENCE:

Bachelor's degree in Nonprofit Management, Communications, Sales, or a related field or equivalent combination of education, training, and experience.

5 years of demonstrated development/fundraising experience, consistently meeting or exceeding fundraising goals in the virtual fundraising environment.

Minimum of two years of team management experience.

Must be an innovative self-starter with a high level of personal integrity.

Salesforce experience is a plus.

Understands and embraces mission-based organizations.

SKILLS, KNOWLEDGE AND ABILITIES:

Must have knowledge of annual giving and digital fundraising. Must have superb written and analytical skills with a demonstrated ability to inspire through written communications and interpret data. Ability to collaborate with centralized administration and communications and create an alignment of purpose, shared philosophies of service, and consistent standards of practice. Ability to manage competing demands. Knowledge of Microsoft Office/Google Suite. cloud-based fundraising software, preferably Salesforce, and experience using data-driven performance-based measures and outcomes.

Ability to travel up to 20%, overnight travel required.

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.