Paid Media & Brand Strategist

COMPANY

Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.

At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.

POSITION

The Media & Brand Strategist role at Allspring Global Investments provides an outstanding chance to craft and implement our brand strategy and paid media initiatives worldwide. This position plays a key role in completing coordinated campaigns in different regions, ensuring our brand connects with diverse audiences. Responsibilities include overseeing a paid media vendor, guiding media buying strategies, and managing the budget and performance metrics for outstanding outcomes.

We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week.

Location(s): Boston, MA, Charlotte, NC, Menomonee Falls, WI, Milwaukee, WI

RESPONSIBILITIES

• Develop and complete brand strategy, planning, and delivery for coordinated campaigns and other strategic, large-scale initiatives.
• Strategize, implement, and distribute multi-channel paid media campaigns in the U.S., EMEA, and APAC regions to boost brand awareness, involvement, and consideration for the Allspring brand.
• Provide direction on media buying and placements for TV, online video, digital, social, search, and third-party content partnerships and opportunities.
• Collaborate and partner with managers and internal colleagues to define and scale best-practice media opportunities in the market.
• Gain knowledge of important metrics in media to establish a clear schedule for measuring success, marketing measurement frameworks, and reporting on campaign performance.
• Lead the briefing of media agencies on campaign strategy and provide day-to-day agency management.
• Observe active campaigns, assess metrics and performance, and provide reports on campaign success to collaborators and customers, offering suggestions for improvement.
• Contribute new ideas and inject creativity into brand initiatives and media plans, including test-and-learn opportunities.
• Partner with internal social media and PR/communications teams to ensure a cohesive brand presence.
• Manage budgets and invoicing to ensure accurate pacing and forecasting across all paid activities.
• Deliver competitor media analysis and creative insights to stay ahead of industry trends and activities.
• Coordinate annual brand health research and surveys with external vendors.
• Become an expert and champion of the Allspring brand.

REQUIRED QUALIFICATIONS

• 7+ years of professional experience
• Proficient in Microsoft Office Suite
• Experience with various analytics and dashboard programs (e.g., Google Analytics, Adobe Analytics, Domo, Hootsuite)
• Paid search experience

PREFERRED QUALIFICATIONS

• Excellent verbal, written, and interpersonal communication skills
• Strong attention to detail and accuracy skills
• Strong time management and critical thinking skills
• Experience with international paid media (e.g., U.K., Italy, Singapore, Hong Kong)
• Demonstrated flexibility and teamwork in a fast-paced business environment
• Creative, ideas-driven, and self-motivated.
• Self-starter with strong ambition to produce successful results
• Able to multitask and manage numerous tasks simultaneously
• Experience with asset/investment management brands and solid understanding of target audience (financial advisors, RIAs, institutional clients)

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We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.