Consumer Channel and Partner Marketing Lead
 Microsoft | |
 United States, Washington, Redmond | |
 Nov 16, 2024 | |
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OverviewIn the Consumer Sales Organization (CSO), our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth. As a member of our team, you'll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it's an exciting time to be here in CSO. As the Consumer Channel and Partner Marketing Lead, you will be accountable to plan and execute consumer-centric, omni-channel marketing with partners that is aligned to global priorities, functional expertise and local market insights with the goal of driving conversion, sell-through and return on investment (ROI) for our Devices & Creativity Consumer Solution Area. With a passion and depth of knowledge across our Devices & Creativity portfolio, you will work with partners to influence the design of unique Microsoft experiences across channels and at every touchpoint in the customer journey, working across organizational boundaries to deliver integrated consumer marketing, execution excellence and brand love. You will act as a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix, leveraging multiple funding sources and working with partners to optimize impact and create joint value. By joining the Consumer Channel & Partner Marketing team, you'll collaborate closely with Category and Sales teams locally to drive full-funnel marketing for an exciting ecosystem that continues to grow. As part of a regional team, you'll have the opportunity to share learnings and best practices across markets as well as leverage the global infrastructure for support and shared platforms. You will also leverage global guidance and cascade strategy and investments across territories looking for ways to drive synergies and efficiencies across the region. In addition, you will work with Territory Leads to set local strategy & plans based on market & partner dynamics and assess and drive performance regionally, sharing insights and best practices across teams and stakeholders. Team leadership is important in this role and we look to our leaders to create clarity, generate energy and deliver results. You're a culture-builder, attracting and retaining talent across unique perspectives and diverse backgrounds. This role is flexible in that you can work up to 50% from home depending on Microsoft office proximity. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesOmnichannel StrategyActivate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce.Influence conversion in-store and online through seamless and connected shopper journeys.Optimize retail presence by landing and maintaining in-store programs and experiences.Build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms.Land best-in-class product launches, key seasonal initiatives and sustain marketing.Develop co-marketing opportunities and plans with retail, silicon and OEM partners.Collect and identify test and learn opportunities for consideration worldwide.Consumer and Partner Marketing ExecutionLocalize global strategy to territories and global retail partners, driving adoption and usage of global tools, programs and playbooks.Assess partner capabilities to maximize opportunities and create joint value.Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness across our retail and distribution partners.Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value.Aggregate and leverage analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact.Coordinate with consumer marketing teams across the organization to ensure effectiveness in thru the line planning.Team Growth & DevelopmentActively participate in functional communities, ensuring effective communication and clarity.Attract, build and retain a high-performing, diverse team.Inspire people to do their best work and ensure the growth in the team skills and capabilities.OtherEmbody our culture and values | |