Marketing Automation Developer
 Lighthouse Credit Union | |
tuition assistance, 401(k), profit sharing
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 United States, New Hampshire, Portsmouth | |
 Jan 02, 2025 | |
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Voted Forbes list of America's Best In-State Credit Unions 7 years in a row! At Lighthouse, our core values drive our mission and vision. Our mission is to enrich and nourish the lives of others to create a community that's Good for You, Good for All. LEADERSHIP COMPETENCIES Demonstrates Interpersonal Awareness & Skills: A cornerstone of our collaborative work environment, this competency emphasizes effective communication, relationship building and teamwork. It also supports creating a positive work environment that values individual contributions and fosters teamwork. As an individual leader, you will guide your team in effective communication strategies, foster strong interdepartmental relationships and model collaboration. Embraces Change & Learning: This competency focuses on adaptability, personal development and the advocacy and embracing of progressive change. You will be challenged to explore continuous learning opportunities to achieve excellence and foster a culture of growth and innovation. As an individual leader, you will build buy-in for change among team members, support their development and effectively manage team dynamics to achieve business results. You will also champion the benefits of change and encourage innovation and the generation of new ideas. Utilizes Critical & Creative Thinking: Underlining the importance of innovative problem solving, challenging the status quo and strategic thinking, this competency is vital for driving excellence and leadership. This competency challenges to take initiative beyond one's immediate responsibilities. As an individual leader, you will effectively problem-solve through creative methods, lead changes with optimism and motivate the team by setting clear expectations and recognizing performance. Takes Personal Ownership: This competency focuses on taking responsibility for performance goals, proactive collaboration and accountability. It highlights the significance of each team member taking ownership of their role and contributions while demonstrating leadership qualities regardless of their position. As an individual leader, you will build and maintain collaborative relationships across the organization, seek constructive feedback and ideas for improvement and hold the team accountable for business impact while supporting their development. POSITION SUMMARY The Marketing Automation Developer will play a pivotal role in engaging members throughout their journey with Lighthouse Credit Union, while leveraging expertise in Salesforce Marketing Cloud and Data Cloud to ensure that members have the best possible products and services for their needs. This role focuses on optimizing customer relationship management strategies, implementing personalized marketing campaigns, and utilizing advanced tools to uncover insights for targeted acquisition strategies. The ideal candidate in this semi-autonomous role will use these platforms to create impactful member experiences, refine audience segmentation, and collaborate with cross-functional teams to achieve organizational growth objectives. ESSENTIAL FUNCTIONS & RESPONSIBILITIES * Demonstrates proficiency with marketing automation tools and customer data platforms (CDP), particularly Salesforce Marketing Cloud and Data Cloud, to enhance campaign automation, personalization, and reporting. * Manages the Salesforce Marketing Cloud to ensure data integrity and effective segmentation for targeted campaigns. * Develops and executes multichannel campaigns (email, SMS, in-app) that support member acquisition, onboarding, and retention. * Designs and implements lifecycle marketing programs to engage members at key touchpoints, driving growth and reducing churn. * Optimizes communication flows based on data insights and campaign performance metrics. * Utilizes Salesforce Marketing Cloud and Data Cloud to analyze existing member data and uncover new audience segments for acquisition. * Develops strategies to target high-value prospects and integrate these findings into ongoing marketing campaigns. * Partner with Brand Management team to build data models that identify key traits of potential members. * Works closely with cross-functional team to align campaigns with organizational goals and insights. * Analyzes campaign results to provide actionable recommendations, including audience refinement and message optimization. * Stays informed on emerging trends in CRM, lifecycle marketing, and acquisition strategies to maintain a competitive edge. JOB SPECIFICATIONS * Proficiency in using Salesforce Marketing Cloud and Data Cloud to manage campaigns and extract insights. * Exceptional project management and attention to detail. * Effective at educating and/or advising others. * Action-oriented, energetic and welcomes challenges. Able to be a self-starter in an entrepreneurial-like environment. * Collaborates proactively and effectively with marketing team and other cross functional team members. * Decisive: ability to make sound decisions. * Deals with concepts and complexity comfortably; intellectually sharp, capable and agile. * Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers. * Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers. * Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can defuse even high-tension situations comfortably. EDUCATION, TRAINING & EXPERIENCE * Bachelor's degree in Marketing, Business, Technology, or a related field. * 3+ years of experience in CRM, email marketing, or lifecycle marketing. * Hands-on experience with Salesforce Marketing Cloud and Data Cloud is required. * Expertise in A/B testing, campaign analytics, and audience segmentation. * Familiarity with financial services marketing is a plus but not required. * Experience in building collaborative relationships. WORK ARRANGEMENT: The working arrangement for this position is hybrid. Hybrid work is an opportunity to find the right balance between working in the office and remotely, especially if it supports individual success and the needs of our organization. Hybrid schedules are determined by the hiring manager based on business unit needs and may vary by department. _______________________________________________ Benefits We Offer:
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______________________________________________________________ Equal Opportunity Employer | |