Sr. Manager, Retail Activation (Wholesale/Key Accounts)

Since 1920, New Era has been hand-crafting the finest headwear and apparel in the world. New Era employees are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand. Every day at New Era is a new experience because we are redefining what it is to be a lifestyle brand.

This family-owned business was built on the hard work and dedication of our employees. The creativity, innovation, and passion our teams of people around the globe bring every day have made New Era what it is today.

Apply to join New Era's team!

Position Summary
The Senior Manager, Retail Activation is responsible for the development and execution of marketing plans and communications for designated key accounts to support the sell-in and sell-through of New Era product at our wholesale/third-party retail environments. This role works cross-functionally with internal departments and serves as the overall marketing liaison to bring the New Era brand to key retail partners within the Sporting Goods & Fan Specialty channel, and ultimately, the consumer.

Responsibilities

• Collaborates with key cross-functional groups to develop and execute strategic retail marketing plans for execution in brick-and-mortar locations or on digital platforms for key wholesale accounts across each league (MLB, NFL, NBA, NHL)
• Partners with Sales Management and internal Leadership team to develop and execute annual and long-term strategic Marketing plans for our key retail partners (Lids, Fanatics, Dick's Sporting Goods, Pro Image, etc.),
• Maintains relationships with internal sales leadership and reps to ensure product & marketing strategies are aligned for both account-specific and overall business goals
• Serves as day-to-day liaison to these accounts on all Marketing initiatives; owns relationship with account Marketing/Partnership teams with the goal of working collaboratively to promote sell-through of New Era product with each retailer
• Works with internal Marketing and Creative teams to bring brand campaigns to life at retail, inclusive of campaign development for print and digital usage, asset creation process, print production, and on-site implementation
• Manages the creative production process for retail design projects (cap walls, fixtures, display components, etc.) including site survey, design development, engineering and technical development, production, logistics, delivery, and installation
• Conceptualizes and oversees on-site events and activations in partnership with retail accounts (player appearances, pop-ups, etc.) surrounding major tentpole moments across each league, or other key dates for each account
• Collaborates with league partners to ensure alignment on retail marketing strategy across wholesale accounts
• Management of both project-specific and annual budgets
• Partners with key cross-functional business partners (Licensed Sports Marketing, Creative Services, Sales, Product, Merchandising, etc.) to ensure the brand's product and creative vision is carried through to each environment
• Maintains complete knowledge of key retail partners and possesses the ability to adapt to changing trends to position the New Era brand effectively through all channels
• Analyzes the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
• Assists with other departmental projects, as needed
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills, and Behaviors

• Excellent project management, organization, verbal and written communication skills
• Solid understanding of core brand marketing principles
• Ability to create impactful presentations with the goal of sharing strategic marketing plans which ultimately lead to increased product sell-through and elevated brand presence at retail accounts
• Strong visual merchandising skills and experience with fixturing and brand presentation that translates to various environments
• Knowledge of print production and fabrication methods and materials typically used in creative retail production
• Energetic and outgoing person who embraces work with a sense of urgency and persistence with a solution-based mentality
• Ability to handle changing priorities and work collaboratively across organizational structures
• Knowledge in sports marketing industry, licensed product, and/or wholesale retail
• Proficiency in Microsoft Office (Excel, Word, and Outlook), proficiency in Adobe Suite (InDesign, Illustrator, and Photoshop) a plus

Education and Experience

• Bachelor's degree in Marketing, Communications, or related field: Relevant job experience in lieu of degree will be considered
• Seven (7) to ten (10) years of experience in sports marketing, licensed products, or related field
• Agency experience or experience in account management preferred

Travel Requirement

• Up to 30% nationally

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $90,000 - $115,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

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