Associate Director, Marketing (Gastroenterology)

Ardelyx
life insurance, parental leave, paid holidays, flex time, 401(k)
United States, Massachusetts, Waltham
Jan 08, 2025
Description Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA (tenapanor) and XPHOZAH (tenapanor). Ardelyx has agreements for the development and commercialization of tenapanor outside of the U.S. Kyowa Kirin commercializes PHOZEVEL (tenapanor) for hyperphosphatemia in Japan. A New Drug Application for tenapanor for hyperphosphatemia has been submitted in China with Fosun Pharma. Knight Therapeutics commercializes IBSRELA in Canada. Associate Director, HCP Marketing - Biotech/Pharmaceutical (Waltham or Northeast Region) Looking for a Marketing ROCKSTAR to join a small, winning Marketing team!! This role will report to the Senior Director of Marketing and will lead all branded healthcare provider (HCP) initiatives in support of the US strategic and tactical plans of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute. The Associate Director, HCP Marketing is responsible for collaborating with multiple cross-functional stakeholders, including but not limited to Medical Affairs, Market Access, Patient Services, Market Research, Sales, Regulatory, Commercial Operations, Legal, and Commercial leadership. This is a great opportunity for candidates looking to work on a broad range of initiatives and gain exposure to company leadership. Responsibilities: Lead the creation and implementation of innovative healthcare provider marketing strategies and tactics across marketing channels (print, digital, SEO/SEM, social media, broadcast, video) Manage relationships with marketing agencies/partners Ensure that regulatory and compliance guidelines are always followed. Must be adept at navigating the Medical, Legal and Regulatory process Lead Peer to Peer Program Management(P2P programming, Content, Advisory Boards, Product Theaters, etc.) Manage all aspects of P2P programming including communications with field team, internal departments, vendors and attendees Collaborate with KOL lead on communications to speakers and contracting Organize and manage implementation of peer to peer and speaker bureau programs, and related training, ensuring compliance with company policies, standard procedures and business rules Implement metrics plans and optimization; manage quarterly business reviews of programs Own the peer-to-peer event data for reporting with agency Create marketing materials for the field teams/HQ to promote P2P programs Oversee and manage field portal for P2P programming Oversee agency that handles financial disbursements to speakers and vendors for programs Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans Work closely with sales and sales leadership team to understand market challenges and provide/adapt strategies, tools, training, and messages to drive success Collaborate with marketing team on overall brand strategy and execution of tactics Position Requirements: BA/BS, MBA a plus 5-10 years marketing experience with substantial healthcare/pharma/biotech P2P marketing and operational experience Demonstrated ability to think outside the box Excellent analytical and problem-solving skills Combination of strong strategic thinking with ability to execute tactical plans Ability to work well in fast-paced entrepreneurial environment with significant autonomy Strong communication and presentation skills to interface with cross-functional partners and senior management Ability to effectively and consistently execute multiple projects simultaneously Excellent interpersonal, collaboration, and leadership skills Proven track record for consistently meeting or exceeding goals and objectives Ability to travel as required to meet business needs (~30%) Work Environment: Hybrid corporate office and remote-based position, Boston area preferred The anticipated annualized base pay range for this full-time position is $161,325 - $197,175. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements. Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision),life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays. Ardelyx is an equal opportunity employer.