Digital Analytics Manager

Reingold distinguishes itself from other D.C. consulting firms by two things: our serious thirst for impact and our not-so-serious culture. Yes, we are expert technologists, marketers, and designers, joined in a focused pursuit of the best strategies for our clients. But we are also regular people who care about the human side of showing up for work each day. In other words, jokes and jeans both make daily appearances here, and we wouldn't have it any other way.

Reingold's mission is to help other mission-driven organizations, whether in the government, nonprofit, or business sector. Our approach requires leveraging the latest communications and digital media techniques to help our clients meet their audiences where they are - often on that little place called the internet. That's where you come in.

Reingold is seeking a digital analyst with strong analytical and technical skills to inform data-driven marketing strategies and implement digital analytics solutions for clients' websites and mobile apps. This role requires a strong analytical mindset, excellent problem-solving skills, and the ability to effectively communicate complex data-driven insights to colleagues.

This is a hybrid role, requiring at least two days per week on site at Reingold's headquarters in Alexandria, VA.

You can expect to do the following in your day-to-day work:

• Understand clients' goals and translate them into recommendations for digital analytics strategies to enable the measurement of key performance indicators.

• Analyze data trends and provide insights into the use and effectiveness of clients' marketing campaigns and digital assets to inform data-driven decision-making.

• Lead the rollout of analytics solutions on clients' websites and mobile apps with a tag manager (e.g., Adobe Launch/Data Collection, Tealium IQ, Google Tag Manager) and, where applicable, manage integrations that include various data sources.

• Lead the adoption of technologies to automate data collection and reporting processes.

• Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and in accordance with digital analytics best practices.

• Spearhead the adoption of analytics best practices across the organization, with a focus on data privacy and scalability.

This role is a good fit for someone with the following qualifications and skills:

• 8 or more years of professional experience with marketing data and digital analytics solutions, with expert knowledge in Google Analytics and Adobe Analytics, as well as marketing platforms such as Google Ads, Google DV360, and Facebook Ads.

• Expert knowledge of data visualization tools, such as Looker Studio, Power BI and Tableau.

• Experience in analyzing data trends and generating presentations and reports to inform data-driven decision-making.

• A strong understanding of data end-use and the technical aspects of data collection to plan and implement analytics solutions.

• Experience in driving data governance and reporting standards across multiple initiatives.

• Experience with automating data collection and reporting.

• Excellent oral and written communications skills.

• A bachelor's degree in marketing, communications, computer science, math, or a similar field (or equivalent work experience).

• Experience with non-routine and very complex responsibilities, involving the application of advanced technical and business skills.

The following additional skills are a plus for this role:

• Expert knowledge of tag managers (Adobe Launch, Tealium IQ, Google Tag Manager).

• Working experience and fluency with Python, SQL, JavaScript, HTML, and CSS, as well as a strong technical understanding of website architecture and mobile platforms.

• Experience with cloud solutions such as Google Cloud Platform and Amazon Web Services (AWS)

• Experience with site and marketing testing (Adobe Target, Optimizely), data privacy initiatives (cookie banners, etc.)

• Experience with other Adobe platforms (AEM, Audience Manager, Media Optimizer, Campaign).

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

Supervisory Responsibilities: This position may supervise one or more employees.

Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer.

About Us:

At Reingold, no one works in a box. We nurture and leverage individual talents and encourage our team members to continually grow. We offer creative freedom, a collaborative (and fun) environment, and an infinite variety of challenging assignments.

Reingold offers competitive salaries, a comprehensive benefits package, a hybrid and collaborative work environment, a fun (and sometimes zany) workplace culture, and growth opportunities in a variety of specialty areas. That means when we find good people (and they find us), they stick around for the long term.

Reingold is dedicated to fostering an inclusive environment and to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodations at any stage of the application process because of a disability or medical condition, please feel free to email [emailprotected] or contact a member of the People & Experience team at 202-333-0400.

Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email [emailprotected]. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.

Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa.

Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.