Lifecycle Marketing Specialist

Job Overview

At Learning A-Z, our teacher customers are central to everything we do. Working in partnership with our product marketing managers and product team, our Lifecycle Marketing Specialist will ensure that all teachers with access to our products and solutions are well-informed about best practices, new features, professional development opportunities and that they feel seen, valued, and supported. This role is a vital member player in our go-to-market organization since teacher awareness and usage is a critical driver of our renewal business success.

As a key contributor at Learning A-Z, you exemplify our company values at all times:

We collaborate tenaciously

We live our why

We speak our truth respectfully and listen with an open mind

We own our actions

We meet our customers where they are

Job Responsibilities

Responsible for leveraging effective communications skills plus knowledge of digital communications platforms to optimize user activation, engagement, and usage of Learning A-Z products and services. This role is crucial in developing and executing effective communication strategies that engage our customers throughout their journey with our products, from acquisition to renewal. The ideal candidate will understand customer lifecycle stages deeply and be skilled in crafting targeted messaging that enhances customer experience and drives retention.

Uniquely responsible for creating and deploying customer communications via outbound email, email nurture flows, or within our product user interfaces (e.g., via a platform such as Intercom) to keep LAZ customers informed and engaged while using our products.

• Collaborate with cross-functional teams to design and implement comprehensive communication strategies tailored to each customer lifecycle stage, from onboarding to retention.
• Write and design engaging content for various channels, ensuring brand voice and messaging consistency.
• Analyze data to identify segments and tailor communications that resonate with different audiences based on their behaviors and preferences.
• Plan, execute, and monitor the effectiveness of lifecycle communications tactics, adjusting strategies to improve performance as needed.
• Utilize marketing automation tools and in-app communication platforms to streamline communication processes and enhance customer engagement through timely and relevant messaging.
• Conduct A/B tests to optimize content and delivery methods, using insights to refine strategies and improve overall performance.
• Work closely with product marketing, product management, and customer support teams to keep customers informed of feature releases and product enhancements while staying aligned on messaging across various platforms to reinforce key value propositions.

Job Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Human Resources, Education, or a related field is preferred
• 2+ years of experience in customer marketing or equivalent professional communications experience
• Experience in K-6 education or edtech is a plus
• Demonstrated ability to connect with the K-6 educator or classroom teacher is essential
• Exceptional written and oral communication skills with emphasis on simplicity, clarity, and audience-appropriateness, including translating complex, technical information into audience-appropriate messaging
• Familiarity with building communications content for various marketing automation platforms (e.g. Pardot) and in-application platforms (e.g. Intercom)
• Ability to manage multiple projects simultaneously, prioritize work, adhere to deadlines, and ensure proper buy-in from stakeholders

Why Work With Us?

When you work with Learning A-Z, you'll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today's world.

We've been awarded numerous accolades from a wide variety of edtech organizations. Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1/5 of public students in the United States.

To learn more about our organization and the exciting work we do, visit www.learninga-z.com.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.