Senior Manager, Web Operations, Salt Lake City, Utah

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Job Profile Summary:

The Senior Manager, Web Operations defines the direction and purpose of digital content. As a product owner and a people leader within the marketing and website teams, this role works as a strategic partner to all departments throughout the university and is responsible for the communication and promotion of the website content strategy. This role seeks to understand the content and messaging needs of individual groups and defines, researches, and develops content solutions for those needs.

The primary focus of the Senior Manager, Web Operations is the visitor to the university's web properties. Through constant monitoring the incumbent will lead new initiatives and test new approaches that delight the visitor of our websites. The Web Operations Senior Manager also acts as a partner with internal stakeholders to achieve department and university goals. This role manages a team of content curators and works closely with university development teams, content strategist and digital writers to continuously improve website performance.

Essential Functions and Responsibilities:

* Act as the internal champion for the visitors to our websites, understand their goals and focus on ways to serve them better.

* Support content managers and creative partners with innovative ways to launch campaigns through website distribution.

* Inspire and Develop team members to achieve university and team goals.

* Work with cross-functional partners across teams to identify ways to reach goals supported through the website.

* Define the content strategy for web and strive for clear and concise content campaigns across applicable digital touch points.

* Constantly monitor site performance to define enhancements that will improve performance toward goal achievement.

* Create processes that ensure timely and accurate updates of content on site.

* Work with the design team, product management and development teams in defining requirements for new development requests.

* Strive for continual innovation in the operation and functionality of web tools.

* Continual collaboration with conversion team to appropriately test changes and measure success.

* Performs other related duties as assigned.

Knowledge, Skill and Abilities:

* Versatile: Able to take on multiple projects, in varying domains, while leading through regular change.

* Enthusiastic: Ambassador for web operations, innovation and the students that we serve.

* Customer/User Focus: Curious about how visitors to the website think/what they want and how to best serve them.

* Learner: Passionate about partnering with researchers and SME's to gain empathy for different audiences and produce solutions for the business.

* Agility: Thrive in a fast-moving position that uses light-weight process to create impact

Competencies:

Organizational Impact:

* Develops plan to accomplish division or job area responsibilities that align with department.

* Performance may affect department results.

* Work requires some knowledge of the University to recognize impact of decisions made.

* Compiles data to prepare budgets.

Problem Solving and Decision Making:

* Responsible for making improvements of processes or systems to enhance performance of the job area.

* Accountable for coordinating activities and maintaining relationships with internal (and occasionally external) parties.

* Assignments received and problems faced are broad and undefined, and require use of analytical concepts, investigation, and knowledge from prior experience.

Communication and Influence:

* Communicates within job area and occasionally with external groups and external facing professionals (i.e. Admissions)

* Communicates frequently with external groups on routine and more complex matters.

* Ensures compliance with University policies and procedures within job area and may influence others outside of job area to justify and gain cooperation for policies, practices, and procedures.

Leadership and Talent Management:

* Manages a team of professionals. Manages the work of assigned employees and/or supervisors who generally exercise some latitude and independence in their assignments.

* Ensures proper training of team members, and actively participates in hiring, firing, and promotion decisions. Conducts performance reviews and recommends salary reviews.

* Primarily achieves goals through leading a team.

Job Qualifications:

Minimum Qualifications:

* Typically requires a University Degree or equivalent and a minimum of 7 years specific experience in Web Operations which generally includes a minimum of 3 years leading a team.

* Requires significant management knowledge to lead the department. Generally, has advanced level knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the University.

Department Specific Minimum Qualifications:

* Understanding of web platforms (Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics, etc.)

Preferred Qualifications:

* MBA

* Experience with AEM and Adobe Analytics a plus

Physical Requirements:

* Prolonged periods sitting at a desk and working on a computer.

* Must be able to lift up to 15 pounds at times.

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Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Opportunity Employer: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #DEI