Social Media Content Specialist

Job Description

We have an exciting opportunity for a Social Media Content Specialist at UL Research Institutes, based in our Evanston, Illinois, office. The Social Media Content Specialist develops, curates, and manages high-quality content across various social platforms and adapts to evolving social trends. The Content Specialist focus is to engage and educate the target audience while effectively conveying ULRI's brand message and values. This is a hybrid position, two days a week in office.

UL Research Institutes:
At UL Research Institutes (ULRI), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have studied the unintended consequences of innovation, designed solutions to mitigate risk and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking the tough questions because we believe a safer world begins with knowledge.

Build a safer, more secure, and sustainable future with us. Join us and work with our teams who conduct the research required to produce that knowledge and put into practice.

What you'll learn and achieve:

As the Social Media Content Specialist, you will play a key role in the rapid growth of UL as you:

• Create compelling and relevant written, visual, and multimedia content, infographics, videos, and more. Develop content that aligns with the brand's tone, style, and messaging guidelines.

• Collaborate with the design team to create visually appealing graphics and images that enhance content effectiveness.

• Contribute to the development of the content strategy and calendar, ensuring a consistent and cohesive brand narrative by conducting thorough research to identify industry trends, audience preferences, and competitor activities, and incorporate findings into the content plan.

• Manage and update the company's social channels with fresh and engaging content. Utilize social media management software (SMM)to upload, format, and publish content.

• Monitor and optimize existing content for search engine marketing.

• Develop and execute social media content that drives engagement, brand awareness, and audience growth. Monitor social media channels and stay updated with social media trends and adjust content strategies accordingly.

• Analyze content performance metrics, such as website traffic, engagement rates, and social media insights. Derive insights from data to refine content strategies, enhance user experience, and achieve business objectives.

• Collaborate with cross-functional teams, including marketing, design, and research teams, to ensure content aligns with overall business goals and campaigns.

• Work closely with subject matter experts to create accurate and authoritative content.

• Perform other duties as assigned.

What you'll experience working at UL Research Institutes: We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

• People: Our people make us special. You'll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today's global challenges require.

• Interesting work: Every day is different for us here. We see what's on the horizon and use our expertise to build the foundations of a safer future. You'll have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.

• Grow and achieve: We learn, work, and grow together through targeted development, reward, and recognition programs.

• Values. Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and foster the partnerships that enable us to pursue a beneficent future in which we all can thrive.

• Total Rewards: All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

What makes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

• Demonstrated proficiency in social media content creation, including graphics, video, copywriting and links.

• Excellent writing and editing skills, with a keen eye for detail and grammar.

• Proficiency in social media platforms and monitoring tools, with a focus on LinkedIn, Instagram, and YouTube.

• Expertise in video and photo editing tools and a solid understanding of social media-specific content formats.

• Creative mindset with the ability to think outside the box and suggest innovative content ideas.

• Analytical skills to interpret content performance data and make data-driven decisions.

• Strong organizational and project management skills, capable of handling multiple tasks and deadlines.

• Ability to work independently and collaboratively in a fast-paced environment.

Professional education and experience requirements for the role include:

• Bachelor's degree in design, social media marketing, communications, or a related field.

• Minimum 4 years of experience in social media content creation.

About UL Research Institutes and UL Standards & Engagement

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our affiliate, UL Solutions, stands alongside us in working for a safer and more sustainable world. UL Solutions conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools, for customers around the world.

To learn more, visit our websites UL.org and ULSE.org.

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