Database Marketing/Campaign Manager - Borgata

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:
The Database Marketing Manager is responsible for set up on-property activations for marketing campaigns and communicate all property direct marketing needs to the CoE for fulfillment.

THE DAY-TO-DAY:

• Prepare forecasts and pro-forma business reports to support the financial feasibility of proposed programs

• Prepare unique property reporting as needed

• Responsible for all database testing, integrity check, pulls for mailings and analyses

• Develop new marketing campaigns

• Test new marketing systems as required

• Responsible for presenting to property leadership

• Manage and develop a database analyst

• Participate in monthly marketing calendar build to ensure proper reinvestment

• Work with multiple departments

• Analyze daily response rates and provides response reports for direct marketing programs

• Understands and explains programs to customers and emphasizes the rewards and benefits to promote customer retention

• Complies with all departmental and Company Policies and New Jersey regulatory requirements

• Maintains confidentiality and proprietary information including business processes, customer lists, marketing plans and any other confidential information

• Coordinate programs with appropriate departments to ensure smooth and effective interface

• Exposure to casino related environmental factors including but not limited to second hand smoke, excessive noise, and stress related to servicing customers in a high pressure and fast paced environment

THE IDEAL CANDIDATE:

• Bachelor's Degree in Business/marketing or related field and or equivalent experience

• 2+ Years of Prior Relevant Experience Experience in direct marketing or related work experience

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.

• Free meals in our employee dining room

• Free parking on and off shift

• Healthcare, financial, and time off benefits

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19386

Are you ready to JOIN THE SHOW? Apply today!