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Manager, Earned Media - Technology

IPG DXTRA
$74,000 - $85,000
tuition reimbursement, 401(k)
United States, New York, New York
909 3rd Avenue (Show on map)
Feb 05, 2025

Weber Shandwick is looking for a Manager, Earned Media, Technology to join our passionate, fun, and driven team focused on supporting enterprise tech clients.

We are seeking a Manager who has a strong background and interest in earned media-related work with a foundation of skills pitching and securing top-tier, tech and vertical press, including broadcast and podcasts. The ideal candidate is someone who loves the thrill of the pitch, brings existing technology and business media relationships, and has a passion for news, writing and working with a team. As a Manager, you will have the opportunity to work on various top tier brands in various technology categories, including AI, cloud, consulting, research, telecom, security and more.

Responsibilities



  • Develop a strong understanding of the client's business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Source and place earned media results on behalf of the client - this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
  • Maintain real-time understanding of tech news and trends and support creative ideation for evergreen opportunities on a consistent basis
  • Proactively seek relationships with journalists on behalf of clients and stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
  • Serve as a role model to team members
  • Participate in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business as needed
  • Develop a strong understanding of the client's business and target audience
  • Assist with ongoing reporting, research and monitoring projects for the client


Competencies



  • Business Acumen- align talent strategies to drive business goals
  • Client Service- client focus and ability to build trust and rapport across all levels
  • Proactivity- exhibit relentless pursuit for new and innovative talent strategies
  • Collaboration- build strong relationships at all levels across the organization
  • Critical Thinking- ask probing questions; anticipate and address critical talent gaps and needs
  • Conflict Resolution- possess sound judgment and savvy in navigating and resolving complex talent and organizational issues


Qualifications



  • Bachelor's Degree in Marketing, Communications, Public Relations
  • 3 to 4 years' relevant experience
  • Media relations experience
  • Tech knowledge a plus


About Us

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:



  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays - Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit


NYC Salary range: $74,000 - $85,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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