Commercial Demand Generation Media Lead
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Feb 08, 2025 | |
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OverviewMicrosoft's Global Media Team is a diverse, collaborative, solutions-oriented team committed to planning, activating and fiscally managing all media spend across Microsoft. The team works across business groups to tie objectives, insights and innovation together to drive business impact through world-class media strategies, plans and results. The team's responsibilities extend to driving market intelligence and contributing to Microsoft's media innovation across media channels and ad tech. The Commercial Demand Generation Media Lead plans, activates and optimizes across all media types including pay-per-lead, social media, banner, native, and/or pay-per-click campaigns supporting Microsoft's commercial priorities including Azure, GitHub, and Security offerings. You will partner closely with Microsoft's agency of record (AOR), analysts, research and insights team and across other Microsoft teams to drive successful execution for impactful lead generation campaigns. The ideal candidate will have a background in pay-per-lead tactics. Our team is committed to ensuring our teammates a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to: Work in a world-class team of media professionals that will help you grow your career Be part of a dynamic community that will enable you to learn, collaborate, and contribute Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result. We are looking for someone who is enthusiastic about lead generation, wants to develop and contribute to the continued evolution of media market and media best practices, willing to learn from failure and enjoys partnering across teams. Come join a collaborative, diverse and inquisitive team that is focused on testing new ways to understand how to drive impact with our consumers. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesCampaign Planning and execution Optimizing the lead management process, including documentation of campaign execution, lead management, automation, and process flows. This also involves improving scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programs. Plan and manage all digital media types including, pay-per-lead, banner, native, pay-per-and/or social media to meet global timelines and approval deadlines Partner with data analysts to implement overall global digital measurement framework to measure success and optimize paid media investments.Identify strategic opportunities, trends, and share insights to generate new opportunities Influence Industry Standards Proactively monitor the changing media landscape, how it will affect media lead generation audience targeting, to evolve with or ahead of, industry changesDrive Accountability for All Media Investments Embrace and encourage an audience first lens through which all media campaigns are planned, executed and optimized Mange expectations with stakeholders regarding media planning, execution, reporting and other deliverables Embody our Culture and Values | |