Multimedia Marketing Strategist

TV Station

KOMU 8 is looking for a Multimedia Marketing Strategist to join our team of sales and marketing professionals! KOMU 8 is a full-powered NBC and CW affiliate proudly owned by the University of Missouri serving Columbia-Jefferson City, MO. Columbia is consistently ranked as one of the best communities to live in the U.S. Enjoy fantastic parks, nature trails and amazing local restaurants along with Division I Sports Events thanks to our Mizzou Tigers. Columbia has a vibe and active buzz with a thriving downtown, while Jefferson City is the State Capital and we are close to Lake of the Ozarks.

KOMU 8 is an award-winning, nationally recognized organization working to share important stories and effective marketing solutions on all platforms. It is the only network affiliated television station with a dual mission of informing the public and serving as the premier training ground for television journalists with the prestigious Missouri School of Journalism. The station also supports community interests through various public service efforts throughout the year.

KOMU 8 provides a working environment that attracts the best and brightest people. We are searching for a Media Marketing Strategist who is ready to develop client connections and help power our local economy through creative and effective marketing.

As a Multimedia Marketing Strategist, you'll engage with existing and potential clients in Mid-Missouri, helping local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like streaming video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.

We are looking for a passionate, solutions-based individual with strong sales and marketing skills who can develop ideas that produce results for new and existing customers utilizing our multi-platform TV and digital products. Our team collaborates to create successful ideas that provide solutions that work for our clients.

The ideal candidate will have experience in B2B sales and be able to think creatively. We are looking for a dynamic, consultative seller/marketer who is focused on both client and personal achievement.

The successful candidate will manage an existing account list with the responsibility of growing revenue and market share through effective negotiation and product packaging while at the same time developing a new list of clients by providing marketing solutions that utilize our linear television stations and a robust menu of digital products from streaming video to SEO and Facebook. Being detail-oriented and having the ability to multitask in a fast-paced environment are critical elements of success.

Roles and Responsibilities:

• Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis
• Maximize share of business from an assigned list of local and regional accounts
• Develop new revenue.
• Establish credible relationships within our business community.
• Contribute to the creative development of campaigns through client communications and needs analysis, assisting with message creating to provide our production department with necessary information to create messages that provide client results.
• Review performance analytics that effectively analyze how customer goals were met or exceeded with the goal of increasing retention and upsell.
  

Monday-Friday 8am-5pm

Associate's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

• Minimum two years' experience in marketing or sales, preferably in media or digital marketing/sales.
• College degree in Marketing, Advertising or Strategic Communications, or a related field, or an equivalent combination of education and work-related experience
• Understanding of display advertising, email marketing, social and content marketing, SEM, SEO and streaming video a plus
• Excellent verbal and written communication skills
• Proficient in Word, Excel, and PowerPoint
• Ability to hold meaningful conversations with decision makers.
  

Salary Range: $40,000-$50,000 yearly

University Title: Account Executive

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.