Job Summary: The Events Activation team is a virtual center of marketing professionals with specialized knowledge delivering extraordinary results from strategy to consultation and planning to execution. We help our internal clients develop a clear vision for live and online events aligned with their go-to-market growth goals and personalized for their targeted audiences. We work to create seamless, signature, unforgettable BDO-branded experiences using proven marketing strategies and innovative ideas. We aim for excellence by providing sound advice with a focus on quality and detail and we prove it every day with thoughtful and exceptional service. One client, one event, one experience at a time. The Events Activation Manager is responsible for managing and delivering the highest quality BDO-branded live and online event interactions for our clients, contacts and prospects and driving and monitoring related activities with firm and account teams' business and go-to-market strategies. Job Duties:
- Serves as key point person with business partners (marketing, business development, partners, professional staff) to keep all functional areas updated on key initiatives for assigned programs, as well as provide appropriate support to each group
- Consults on event strategy, objectives and program goals and makes recommendations to achieve minimum spend for maximum impact
- Plays an integral role in managing communication and logistics throughout the planning process
- Works closely with event management colleagues to create opportunities for cross-firm collaboration in events
- Implements processes and best practices to benchmark and measure program objectives
- Possesses knowledge of contractual language as it pertains to meetings and events and applies this understanding during deliveries
- Negotiates with vendors to achieve maximum value for the best product and services
- Manages event budgets and ensures accuracy in developing estimates, working and actual spends
- Handles all event audio-video production from creative concept to final production
- Helps to develop success measures and evaluates all events against objectives, recommending areas for improvement
- Coordinates and leads the invitation and registration process
- Offers on-site supervision or transition, as necessary
- Performs post-event duties such as expense processing, invoice reconciliation, evaluations, sharing feedback with event team, marketing colleagues, and other stakeholders
- Champions the BDO brand in all event marketing activities
- Understands and anticipates industry trends and issues and provides strategic insight and solutions
Other duties as required Supervisory Responsibilities:
- Helps train and supervise team members
- Tracks employee performance and reports progress to Events Activation Director during planned GROW meetings, as needed
- Serves as a coach/mentor, supporting the career development and performance of team members
Qualifications, Knowledge, Skills and Abilities: Education:
- Bachelor's Degree in Marketing or Communications, required
Experience:
- Five (5) or more years of marketing / event planning experience in a professional service firm, required
- Two (2) or more years of experience working in the accounting, financial consulting, business advisory and/or professional services industries, preferred
License/Certifications:
Software:
- Proficient in the use of Microsoft Office Suite, required
- CRM experience, preferred
Language:
Other Knowledge, Skills & Abilities:
- Strong planning, managing, and coordinating skills
- Active listener and interpreter with the ability to transform the client's thoughts into reality
- Ability to understand the context of the event and the type of guests attending
- Excellent verbal and written communication, as well as the ability to present and facilitate planning meetings
- Experience planning budgets, negotiating and communicating with the clients
- Enthusiastic and able to create motivation amongst the team members
- Critical thinker and problem solver
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range:
$85,000 - $95,000
Maryland Range:
$85,000 - $95,000
NYC/Long Island/Westchester Range:
$85,000 - $95,000
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