Our Opening and Your Responsibilities
- Work closely with leadership to
define e-commerce and digital marketing strategies for the coming year
with KPIs attached and demonstrable ROI. Break the annual strategy into
nearer term tactics with measurable checkpoints. Develop an accompanying
longer-term roadmap for future growth. - Help define e-commerce and digital
marketing strategies for the coming year with KPIs attached and
demonstrable ROI. - You will collaborate with a
team of web administrators around the world, and you will create and
update web pages (for SEO, new product launches, campaigns, etc.) and
maintain/optimize our web presence. - Lead the digital marketing strategy
including SEA and work closely with partners to implement. Negotiate
suggested tactics with leadership, work with the Content Marketing Manager
to create ads, and follow through on implementation. - Work with the Content
Marketing Manager to develop and implement SEO tactics to improve organic
traffic and search rankings. - You'll work closely with content
marketing, graphic designers and product managers to acquire optimized
content and copy for web pages and campaigns. - Develop, execute, and monitor
performance of digital marketing campaigns, including paid social
campaigns (on LinkedIn, Instagram, YouTube and elsewhere) and other
digital advertising campaigns to support overall digital marketing
strategy - Create and manage reporting
dashboards for all digital marketing channels and provide thoughtful
analysis and routine reporting to management. - Responsible for site traffic,
customer acquisition, lead generation, conversions, digital brand
awareness and more. - You will have the support of a
Digital Marketing Specialist also based in Oakland, plus the consultative
resources of internal divisional (and some external) experts. You will
balance team resources and should expect to do a fair amount of project
implementation yourself.
Additional
Information:
- Role is eligible for hybrid work
per current company guidelines (office is in Oakland). - Rainin is a division of Mettler
Toledo INTL, based in Zurich, Switzerland. You will collaborate with your
colleagues around the world and must be able to take morning calls to
accommodate European time. - Some business travel is required;
up to 10%.
What You Need to Succeed
- Extremely knowledgeable in digital marketing strategies and tactics including SEO, SEA, email, display and social.
- Excellent communicator who can convey your strategies clearly and report out on results with optimization plans at the ready.
- An attitude of constant optimization; scaling what is working and improving what's not.
A track record of impressive achievement in prior digital marketing roles. - Highly motivated and organized; able to multitask and work independently.
- Able to provide direction to consultants and junior team members.
- Must be fluent in Google Analytics. If not fluent in Adobe Analytics, then willing to learn.
- Experience with Adobe Experience Manager and Hybris is desirable, but not required.
- You stay current on best practices in the constantly changing digital marketing landscape.
- Ability to foster excellent relationships throughout all levels of the company.
Our Offer to You
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire
- Tuition reimbursement, educational matching gift program, perks and discounts
- Parental and caregiver leave programs
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee
Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in precision instrumentation
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards across Mettler Toledo
Global recognition for the quality of our products and services About Mettler Toledo
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.
Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. If you'd like more information about your EEO rights as an applicant under the law, please click #usind1 |
METTLER TOLEDO
life insurance, paid time off, tuition reimbursement, 401(k)
Feb 19, 2025