Chief Content Officer - Milwaukee PBS

In collaboration with station Vice President and General Manager, assists in setting the vision, strategy, and goals for multi-platform content development and distribution in alignment with the Milwaukee PBS mission to use the power of media to educate, entertain and inspire our communities. A key partner in strengthening the organization's relevance and long-term sustainability. Responsible for developing a robust pipeline of content. Oversees content creation in broadcast and digital platforms. Manage a high-caliber, diverse and innovative team. Leads the content distribution strategy for multiple platforms. Inspires design, integrity and success of content, overall editorial leadership, planning, presentation and supervision.

• Oversees recruitment, management and direction of staff. Responsible for over-arching staff skill development, motivating high performance and team building.
• Directs the utilization of national/regional/local partner content resources. Provides leadership and participates in the continual refinement of content objectives.
• Maintain editorial integrity and independence in the content creation process.
• Serves as the primary point of contact from Content Creation/Production Department to station leadership and cross-divisional teams.
• Effectively build capacity and audience, and enhance community impact of Milwaukee PBS.
• Design and execute strategies for expanding content offerings on both existing and emerging platforms, with an aim of attracting new audiences and deepening engagement with existing audiences with station goals and direction as set by station vice president and general manager.
• Deploy staff accordingly to meet audience needs across all platforms. Identify staff skills that need to be developed or acquired in order to execute on content strategies. Adjust staff complement and assignments to align with strategic goals.
• Design standards and procedures to acquire, coach, evaluate and hold accountable high-quality content-making and content delivery talent. Be able to define, instruct and model excellence in both qualitative and quantitative terms. Be inspirational to the staff in fulfillment of MPBS's vision and service mission.
• Plan, prepare and monitor content production budgets.
• Capable of making difficult changes at every level of content with transparency and in coordinating with station vice president and general manager.
• Maintain close connection and interaction utilizing research of current trends and key performance indicators of Milwaukee PBS to continually improve content effectiveness and staff performance.
• Follow the rules for full compliance with FCC, CPB, etc.
• Other duties as assigned

Compliance with all state, federal, and accreditation standards/requirements, as well as all MATC policies and procedures.

• Bachelor's Degree or equivalent experience.

• Master's Degree

• 10+ years of successful and increasing levels of relevant work experience.
• 8+ years of experience at supervisor/management levels.

• Experience in content creation/production, budget planning and broadcast media.

• Significant media leadership experience, ideally in the top 40 media market in the U.S.

• Demonstrated understanding of programming principles, audience research, operational methods, FCC rules, and the opportunities and challenges of issues facing a disrupted and dis-intermediated media environment, particularly for public broadcasting.
• Past track record of diversifying a content-making team toward greater inclusion representation of the community served.
• Understand the history and mission of public broadcasting, be attuned to its current defining differences; have the ability to work productively in the context of a "hybrid" university/community public broadcasting licensee.Understand the history and mission of public broadcasting, be attuned to its current defining differences; have the ability to work productively in the context of a "hybrid" university/community public broadcasting licensee.

• Has a learning orientation, including demonstrated methods for gathering, assimilating and making meaning out of information about the changing media, technology and demographic landscape;

• Is able to enroll others in working together to execute vision;

• Is well informed / capable of media & audience data analysis with ability to deploy the knowledge gained to achieve improvement goals.

• Possess deep knowledge of and experience in content development and implementation. Ability to provide general oversight of rights and knowledge of rights clearances and process. Possess knowledge of how to effectively present content to current core audience and emerging new audience, on-air, online and on-demand.
• Deep knowledge of and commitment to the tenets of ethics and editorial integrity.
• Lead content creation which has meaning and purpose, while moving forward in new, fresh and relevant ways in service to our communities.
• Demonstrate ideas and ability to diversify audience appeal, including ethnic, age and education level.
• Have knowledge of regulatory governance and rights management regulations in the electronic media industry.

• Ability to lift, carry, push and pull up to 30lbs.
• Ability to stoop, kneel, crouch, reach, hear and speak.
• Sitting/Standing/Walking: 65% of time spent sitting, 30 % of time standing, and 5% of time walking.

Start Date:
This position reports to the Vice President/General Manager of MPBS.

Hours:
This position is a 1.0 FTE or 40 hours per work week. Hours are Monday through Friday from 8am - 4:30pm.

Salary:
Salary is listed to the midpoint of the salary range and is based on the 2023/2024 rates and are determined by years of experience credit and internal salary equity.

Application Materials
Along with your completed applications, please upload a resume. Education will be formally verified prior to offer.

Interviews
Selected candidates will be invited to virtually interview for this position within a few weeks after position closes.

EEO
Milwaukee Area Technical College will not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of race, color, national origin, ancestry, sex, sexual orientation, creed, religion, political affiliation, marital status, parental status, pregnancy, disability, age, membership in any reserve component of the armed forces, union affiliation, arrest and conviction record, or any other protected category under applicable local, state or federal law.

Milwaukee Area Technical College is an Equal Opportunity/Access Educator/Employer. Reasonable accommodations will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process, please contact our office at 414-297-6529 (Wisconsin Relay System: 711) or email jobs@matc.edu.