New

Media Relations Specialist

Children's National Medical Center
United States, D.C., Washington
Mar 01, 2025
Description The Media Relations Specialist will assist to plan, implement, manage and evaluate media/public relation activities for Children's National Health System in accordance with accepted national standards and administrative policies. Qualifications Minimum Education Bachelor's Degree Preferably in Marketing, Public Relations (Required) Minimum Work Experience 2 years (Required) Required Skills/Knowledge Basic project and time management skills. Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects. A self-starter who can work within tight timeframes. Demonstrates ability to organize and work in a fast-paced environment, manage multiple tasks and projects simultaneously and prioritize workload. Strong verbal and written communication skills, including AP Style. Demonstrates an ability to effectively present information to the media relations team. Functional Accountabilities External Media Relations Support the execution of national/regional proactive PR plans for marquee and differentiating services and events. Draft and proofread media material, ranging from press releases, talking points, media advisories, messages. Develop relationships with reporters through incoming media requests and proactive pitching. Support media team involvement in institutional events. Strategic Communication Development Monitor news coverage of relevant priority services, proactively identify communication opportunities. Draft service line and spokespeople media analysis as necessary. Work with the media relations team to execute an integrated media strategy and message. Intradepartmental Collaboration Respond in a timely manner to requests from internal departments and team members. Attend strategy and planning meetings, contributing to brainstorming sessions. Share service line information with the internal, web, and marketing teams. PR Infrastructure and Planning Support logistics and communication of special events. Use media monitoring tools and services to develop Children's National internal and external reports. Use analytic tools, draft monthly and quarterly media analysis reports. Monitor healthcare industry trends and news to leverage in proactive news media and to provide to departmental leadership. Organizational Accountabilities Organizational Accountabilities (Staff) Organizational Commitment/Identification Anticipate and responds to customer needs; follows up until needs are met Teamwork/Communication Demonstrate collaborative and respectful behavior Partner with all team members to achieve goals Receptive to others' ideas and opinions Performance Improvement/Problem-solving Contribute to a positive work environment Demonstrate flexibility and willingness to change Identify opportunities to improve clinical and administrative processes Make appropriate decisions, using sound judgment Cost Management/Financial Responsibility Use resources efficiently Search for less costly ways of doing things Safety Speak up when team members appear to exhibit unsafe behavior or performance Continuously validate and verify information needed for decision making or documentation Stop in the face of uncertainty and takes time to resolve the situation Demonstrate accurate, clear and timely verbal and written communication Actively promote safety for patients, families, visitors and co-workers Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance Primary Location : District of Columbia-Washington Work Locations : CN Hospital (Main Campus) 111 Michigan Avenue NW Washington 20010 Job : Non-Clinical Professional Organization : Strategic Operations Position Status : R (Regular) - FT - Full-Time Shift : Day Work Schedule : Mon-Fri 830am-5pm Job Posting : Feb 28, 2025, 10:09:26 PM Full-Time Salary Range : 52728 - 87859.2