Sr Marketing and Events Specialist

Position Summary:

The Senior Marketing & Events Specialist is a key member of the marketing team, responsible for the strategic planning, execution, and measurement of integrated marketing campaigns and events. This role requires a highly organized individual with strong project management skills, a creative mindset, and a collaborative spirit. The successful candidate will possess a proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively with cross-functional teams (sales, vendors, etc.). This role will split responsibilities between event management, brand marketing, and general marketing/sales support.

Essential Job Duties and Responsibilities:

Events:

• Develop, lead and execute comprehensive event strategies for tradeshows, conferences, corporate events, vertical summits, sales conferences, and other key initiatives.
• Manage all aspects of event logistics, including venue selection, vendor management, budget control, registration, and post-event reporting.
• Collaborate with cross-functional teams (sales, suppliers, etc.) to ensure alignment and successful event execution.
• Schedule and run weekly status update meetings to review event briefs, workback schedules, and event status with Stakeholders
• Track and manage event expenditures (6-7 figure budgets), providing regular reports and analysis to management.
• Identify and evaluate potential event opportunities to maximize brand exposure and ROI.

Brand Marketing:

• Develop and implement brand marketing strategies that align with the overall marketing plan and company objectives.
• Create compelling brand assets (e.g., marketing collateral, sales presentations, digital advertising materials, etc.) that strengthen brand awareness and drive customer engagement.
• Maintain brand consistency across all marketing channels.
• Conduct market research and competitive analysis to inform marketing decisions.
• Track key performance indicators (KPIs) to assess the effectiveness of brand marketing initiatives.

General Marketing & Sales Support

• Partner with sales leaders to understand industry needs, align on priorities, and deliver customized marketing programs and campaigns for sales growth
• Support the sales team with marketing materials and resources, such as sales sheets, presentations, and other collateral.
• Develop and manage email marketing campaigns, landing pages, and other digital marketing activities.
• Organize, update, and maintain marketing assets (e.g., one-sheets, sales presentations, etc.).
• Coordinate marketing activities with key suppliers and partners.
• Collaborate with sales leaders to define and track key success metrics for marketing programs and initiatives.
• Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed
• All other miscellaneous marketing support

Work Environment (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.):

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The work environment is generally favorable. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

Physical Demands (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.):

• While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit. The employee is occasionally required to stand and walk. The employee may be required to occasionally lift and/or move up to 10-25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus
• This factor describes two elements of physical requirements:
• The physical effort required to perform the job (e.g. sitting, standing, visual attention, lifting, climbing etc.) and;
• The physical skills and dexterity required to perform the job (e.g. easy muscular movements, constant speed and dexterity etc.)
• Sitting, standing, may require considerable visual attention with attention to detail