Associate Marketing Manager

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap, Bulwark, Image Authority, Kodiak, Terra, Walls, Liberty , Work Authority, Workrite Fire Service, Chef Designs, Horace Small, CritiCore, and OOBE. Workwear Outfitters is also the exclusive licensee for Dickies apparel in the B2B channel.

Our Purpose: "We champion and empower workers who make our world work better"

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as an Associate Marketing Manager:

The Associate Marketing Manager - Red Kap & Dickies is responsible for executing all marketing plans including sales and distributor support, experiential/trade shows, and end user plans under the guidance of the Marketing Manager. As an Associate Marketing Manager, you will work closely with the Marketing Manager as well as other marketing team members, merchandisers, business team, creative services, and outside agencies to ensure our marketing plans are being executed in a timely manner. The position includes coordinating and executing a range of resources and annual plan tactics including, but not limited to, sales and distributor content, website content development/updates, email campaigns/newsletters, photography, product claims development, and trade show support.

How You Will Make a Difference:

• Execute all sales and distributor support materials ranging from catalogs, brochures, sell sheets, sales/distributor content and requests, product demo videos, etc.
• Act as the Seismic lead for the Red Kap and Dickies marketing team (Content Development, Support, etc.)
• Product Launch Support (Specific responsibilities by Product Launch Tier level: 1, 2, or 3)
• Work with our internal creative services team along with other stakeholders to create all end-user content pieces aligning with our overall messaging strategy
• Lead the execution of marketing campaigns from start to finish, leveraging internal and agency support, driving collaboration
• Help develop creative briefs and guide creative direction to meet objectives for all end-user facing communications, including print, digital, and video assets (content as a key piece of communication)
• Build-out and manage all end-user content within a shared content library.
• Responsible for helping execute all website updates (page buildouts, content adds, on-going improvements, etc.)
• Responsible for planning and executing our end-user Monthly Newsletters, which includes on-going testing and analyzing of engagement to improve our efforts
• Manage all product and lifestyle photography needs with our internal studio and/or outside 3rd parties
• Assist Marketing Manager in developing claims and/or lab testing for new products
• Help organize and execute any marketing-led product wear trials, which may include creating and deploying wear test surveys

Skills for Success:

• Bachelor's degree (or equivalent) in marketing, business, or related field
• 3-5 years of relevant marketing experience
• Agency experience preferred
• Proven success in executing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Excellent written and verbal communication skills
• Metrics-driven marketing mind with eye for creativity
• Experience with creating a wide variety of marketing content
• Self-starter who isn't afraid to ask questions and roll-up their sleeves
• Willingness to travel (15% of time)