New

Regional Brand Lead

Nidec Motor Corporation
United States, Missouri, St. Louis
Apr 01, 2025
We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Summary We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality. All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society. Job Description Summary of role As part of the Nidec Motion & Energy Brand and Marketing Team you will be responsible for the execution of overall Nidec branding strategy and activities in the Americas. The role acts as a brand representative to advise and facilitate all functions of brand and ensure consistency of brand messaging internally and externally. The regional brand leader will identify and coordinate activities across business segments, working closely with the marketing and communications teams to ensure all content and communications are aligned with the brand. The role reports into the Head of Brand, Nidec Motion & Energy, and is pivotal in the development of the brand strategy and must have the ability to inspire and engage people inside and outside the organization with the Nidec story. The role has a global remit, working in partnership with brand and marketing colleagues across Nidec disseminating and developing best practice in terms of brand and communications management. As part of an international team, you will be required to attend online meetings outside of regular core hours. Specific job responsibilities Facilitate and lead branding implementation, governance across all Nidec Motion & Energy businesses in region Liaise with regional business teams to support and advise in the application of recognize branding in regional marketing activities Develop and provide brand training to new employees, business partners and other relevant parties when required Lead regional PR activities for Nidec brand promotion including press release creation and distribution Coordinate joint business segment marketing opportunities (Exhibitions, Conferences, Sponsorships etc.) to ensure delivery of brand messaging and ensure uniformity of approach taken Conduct facility visits to align with branding standards Ensure correct application of the brand at official business partners of Nidec, educating them on the needs to maintain brand standards Select and manage external agencies to execute marketing and branding initiatives Collaborate with other members of the Nidec Motion & Energy Brand and Marketing Team to develop new branding initiatives, providing feedback to others on the performance of such initiatives within the Americas world region Derivation and monitoring of global and local brand performance KPIs and critical success factors Be an ambassador and brand champion throughout the organization Travel You will be required to frequently travel within your region and occasionally to other world areas for short durations. Required qualifications and experience Educated to degree level or above in Marketing, Business Administration or similar Proven experience in a branding or other marketing role 3+ years' experience as a Senior Marketing/Brand Manager at a regional level Languages English mandatory. Other languages skills are helpful. Additional Job Details Equal Employment Opportunity and Affirmative Action at Nidec Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf No Soliciting Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.