Manager, Public Relations

Position Title: Manager, Public Relations

Salary: $78,280 - $89,610

Department: Public Relations & Engagement

Reports to: AVP of Public Relations & Engagement

Location: Remote

Schedule: Full-time, Exempt

*New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.

Vibrant Emotional Health's groundbreaking solutions have delivered high-quality services and support when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society in which emotional wellness can be a reality for everyone.

Position Overview: Are you a master storyteller with a passion for building powerful media relationships? Do you thrive on crafting compelling Public Relations strategies that put brands in the spotlight? If so, we want YOU on our team!

As our Public Relations Manager, you'll take the lead in shaping our brand's public image through dynamic media relations and strategic PR initiatives. You'll cultivate and manage relationships with key media contacts, collaborate with partners, and work closely with internal stakeholders to drive impactful storytelling. From securing top-tier press coverage to developing creative campaigns, you'll play a crucial role in elevating our brand's reputation and visibility.

If you're a proactive communicator who knows how to turn ideas into headlines, this is your opportunity to make a lasting impact. Join us and help shape the conversation!

Duties/Responsibilities:

• Build and maintain relationships with key media contacts.
• Pitch stories to media outlets to secure coverage that promotes the 988 Suicide & Crisis Lifeline.
• Respond to media inquiries and coordinate interviews with spokespersons.
• Develop and implement comprehensive PR plans to enhance the visibility and reputation of the 988 Suicide & Crisis Lifeline.
• Collaborate with AVP of Public Relations to align PR strategies with organizational goals.
• Work closely with various departments within Vibrant Emotional Health to ensure consistent messaging and integrated communications.
• Coordinate with internal/external partners to support joint initiatives and campaigns.
• Draft press releases, pitches, official statements, and media responses.
• Prepare talking points, briefing documents, and other communication materials for executives and spokespersons.
• Plan and manage press events, media briefings, and public engagements.
• Assist in the organization of conferences, webinars, and other PR-related events.
• Track media coverage and prepare reports to measure the impact of PR activities.
• Provide insights and recommendations based on media analysis.
• Additional duties as assigned.

Required Skills/Abilities:

• Proficiency creating reports and tracking metrics.
• Strong project management skills.
• Strong writing skills, including proofing and editorial.
• Ability to adapt plans and strategies in light of new information and goals.
• Experience or interest in interacting with the public at events.
• Experience tracking and reporting, and analyzing from the reports.
• Excellent communication (verbal and written), presentation and facilitation skills.
• Ability to manage multiple projects, from start to finish.

Decision Making:

• Identifies multifaceted problems affecting achievement of individual goals and provides solutions.
• Decisions have minor organizational impact that may require consultation with internal and external stakeholders regarding issues, possible solutions and implementation of alternatives.
• Analyzes and interprets issues, realigns responsibilities, commits resources and proposes alternative solutions.

Scope of Responsibility/Accountability:

• Manages projects, creates and implements work plans and objectives.
• Monitors and evaluates interim results and develops contingency plans if objectives are off track.
• Performance is reviewed by director level and above.

Managing/Directing Work:

• Interprets standards, communicates constructive feedback and guides others in developing their capacity to perform more effectively.
• Participates in planning and implementing small- scale work activities and contributes to evaluation of results for assigned objectives.
• Manages their own task list with minimal supervision.

Required Qualifications:

• Fluency in English, both verbal and written.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• 5+ years of experience in Public Relations, with a focus on media relations.
• Proven track record of securing media coverage and managing PR campaigns.
• Knowledge of Asana, Muck Rack, and Cision platforms.
• Excellent interpersonal and communication skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Physical Requirements:

• Must be able to remain in a stationary position 50% of the time.
• Will constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Will frequently communicate over video calls with internal and external stakeholders.

Excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, pre-tax transit/parking, pre-tax FSA for medical and dependent care, and 401K available. 4 weeks' vacation, plum benefits, etc.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who come from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.

"Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does not charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address."