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Marketing Intern

Florida Blue
United States, Texas, Irving
Apr 14, 2025

Get To Know Us!

WebTPA, a GuideWell Company, is a healthcare third-party administrator with over 30+ years of experience building unique benefit solutions and managing customized health plans.

Internship Summary:

The Marketing Intern is responsible for supporting the marketing team and will learn about the basic functions of a Marketing department in this role. Responsibilities will include drafting social media posts, proofreading and editing copy for articles, collateral material and other marketing material, assisting with creation of videos, and providing administrative support to the Sr. Marketing Manager.

This is not a traditional marketing role, and the intern won't be focused on tasks like A/B testing or data analysis. Instead, they'll be working closely with our Marketing team to support the development of our brand and messaging and learning about the inner workings of our department.

The Marketing Intern will gain exposure to all aspects of our business and have the opportunity to learn from our experienced Marketing team. The intern will receive hands-on training and support as needed and will have the chance to develop your skills in marketing support platforms and tools.

The 2025 Summer Intern Position will include experience in 3 key projects:



  1. Summer of Service. Each summer, our company volunteers offsite with various organizations throughout the metroplex. The marketing team is in charge of planning and execution of the event. The intern will work closely with our Sr. Communications Specialist in coordination and communication. Work will include drafting email communications, event planning, and attending the events.
  2. Content Video Filming. We recently built an onsite video studio and will be filming various collateral throughout the summer. The intern has the opportunity to work with our Multimedia Specialist and be part of the filming process, from scripting, to filming, to editing. The intern will be asked to participate in these processes and learn what it is like to produce professional content for social media, websites, and training.
  3. Recognition & Incentive Program. We are implementing a new recognition program for our company to reward high performing employees. The intern will work closely with the marketing team to develop graphics and images and write collateral.


Position Details:



  • Part time internship - 12 - 20 hours/week
  • Onsite at 6535 SH-161 S, Irving Texas 75039


Objectives



  • Gain practical work experience in an office environment in healthcare
  • Develop skills and knowledge in marketing and communications
  • Build professional network and connections


What Will You Be Doing:



  • Assist with review and proofreading of copy for various collateral
  • Create social media posts
  • Assist in creation of written, video and image content for marketing channels
  • Think creatively and pitch ideas to fuel content platforms
  • Assist with sales materials including presentation development
  • Help update of key staff bios
  • Assist with administrative duties for marketing team as needed
  • Learn about marketing support tools such as HubSpot, Canva, etc.
  • Assist with internal support for the WebTPA intranet
  • Write company communications


Expectations



  • Be punctual and reliable, with the regular work hours we establish
  • Communicate effectively and professionally with colleagues and supervisors
  • Meet deadlines and deliver high-quality work
  • Attend regular meetings with marketing team members
  • Complete assigned tasks and projects in a timely manner
  • Be proactive and take initiative on tasks and projects
  • Respect and adhere to company culture and values


Qualifications:



  • 0-1 years related work experience.
  • Must be a rising Junior or Senior pursuing a college degree in Marketing, Communications, Public Relations or related field.
  • High school diploma or GED
  • Must have excellent communication skills, both written and verbal, and consider timely responsiveness a top priority.
  • Quick learner who can thrive in a fast-paced environment
  • Highly effective at multi-tasking and managing multiple projects simultaneously
  • Strong background with Microsoft suite including PowerPoint and Word
  • Experience preferred in working with marketing tools and apps - such as event apps, content management systems, email automation software.


General Physical Demands:

Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.

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