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GTM Operations Analyst

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Apr 18, 2025

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The GTM Operations Analyst will play a critical role in developing strategy and setting sales & merchandising execution plans in motion for both footwear and apparel. This position will be at the forefront of our quarterly go to market strategy, including quarterly goal setting for the US along with assortment distribution tracking and reporting. Furthermore, this person will serve a critical role of Business Analyst, analyzing key performance metrics within our regional assortments and tracking volume activity against our corporate goals. In addition, the GTM Operations Analyst will also provide critical leadership and support to the region's Merchandising/Go to Market capabilities - directly partnering with NA Merchandising to bring their assortments to life operationally and providing critical system support to deliver a best in class sell-in experience.

MAJOR ACCOUNTABILITIES:

Merchandising Analysis and Support (building profitable assortments)

  • Support the development of style penetration and booking/volume targets

  • Main Merch KPI Analyst

    • Report development and enhancements

    • Merch Class and Lifecycle analytics

    • Product and Customer analytics

    • Regional Data Alignment

Merchandising Operations

  • Class of Trade distribution management, including related ERP table management

  • Booking Program execution, including related ERP table management

  • Booking Close Review ownership - key input into inventory purchases

  • Support SMU/Event/Collab product processes as needed for execution of strategy.

  • Key partner with Sales, Sales Planning, GBU Product Management & NA Merchandising to execute selling collateral (samples, catalogs, sell-in information) and Directed Assortment execution

  • Key player in communication to field on Product and Assortment changes via SFDC and other vehicles

Business Analysis and Support

  • Provide management of Product Launch execution for all product lines, and clear, actionable communication to all stakeholders to ensure end to end execution.

  • Develop, manage and evolve the regional key launch tracking and execution process for all Product Lines

  • Maintain and provide analysis into standardized Volume reporting (bookings, pacing, forecast) for Regional Leadership consumption

Spotfire Report Creation & Maintenance

  • Migration of current reporting done via excel or other resources

  • New development, creation and maintenance for new reporting tools to address business needs.

  • The associate should analyze the data, provide recommendations, and ultimately implement said recommendation after consolidating feedback from key stakeholders

REQUIREMENTS FOR SUCCESS

  • Ability to work in a fast pace, challenging and dynamic environment

  • 2+ years of sales, customer service, demand planning, forecasting, allocation or merchandising experience

  • Leadership and team-building skills. Ability to direct day-to-day activities.

  • Strong communication and collaboration skills

  • Optimization mindset & Strategic thinking - designs and develops plans to optimize decisions.

  • Problem-solving skills - proactively recommends solutions to various stakeholders; makes decisions with limited information.

  • Strong analytical skills - ability to analyze and understand quantitative data.



Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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