Lead Marketing Data Analyst

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.

Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives. The group closely partners with product marketing, paid media, business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.

The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that advise marketing strategies, and track performance of various marketing motions against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing growth opportunity identification, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.

What you'll do:

In this highly visible role, you will help strategize and implement full funnel marketing motions and measurement across all paid and organic media channels. This role will work closely with cross functional teams to:

Measure upper and mid-funnel funnel performance and impacts, set quarterly KPI targets and inform progression of campaign critical metrics and journeys. Understand Product category demand and opportunities using 3rd party data sources through data mining, clustering, rule-based classifications and flag cross functional groups with recommendations and data driven solutions. Evaluate investment efficiency across marketing funnel and work with media teams to provide input on customer targeting and journey mapping.

Build innovative solutions and framework to augment the influence of marketing on product growth motions. Measure the impacts of Product and marketing Launches across Adobe by developing self-service tools and analytics Work with media, Product marketing, Go-To-Market, adobe.com teams to consolidate insights and drive performance narratives on a weekly level. Partner with cross-category partners in driving standard processes and improvements in internal analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels required, mobile and Gen AI.

Requirements:

• 8+ years of consulting, finance, strategy, or marketing analytics experience.
• Strong problem-solving skills, structure problems into an analytics plan.
• Solid understanding of Python, Databricks, Tableau, and/or Power BI
• Experience with synthesizing large scale data sets to generate insights and recommendations.
• Track record of using data and insights to inspire change and implement new initiatives.
• Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
• Strong organization skills and ability to manage multiple projects and work with multiple business partners.
• Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
• Knowledge of mobile and Generative AI space is highly preferred.
• Intellectual curiosity, flexibility, and high attention to detail

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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