Coordinator II Loyalty Marketing

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

The Loyalty Coordinator serves as a key contributor to the planning and execution of customer-centric promotional campaigns that support broader loyalty strategy and marketing objectives. This role ensures flawless execution of offer management, campaign logistics, and cross-functional communication while contributing to process improvements and long-term program growth.

Success in this position requires exceptional attention to detail, strong organizational skills, and a collaborative mindset. The ideal candidate will demonstrate the ability to manage multiple priorities in a fast-paced environment, while maintaining a customer-centric perspective and commitment to operational excellence.

Primary Responsibilities

* Manage digital offer execution through the online campaign management system, including inputting UPCs, maintaining monthly budgets, and ensuring campaign accuracy in alignment with promotional strategy.

* Coordinate timelines, processes, and internal workflows to support the seamless launch of loyalty campaigns.

* Review, edit, and proof digital coupon offers to ensure accuracy, brand consistency, and customer-friendly language.

* Support the development and execution of digital co-marketing campaigns by managing communications and deliverables with both internal stakeholders and external partners.

* Collaborate with key business partners, including central service agencies, suppliers, category management, and supply chain-to ensure timely execution and appropriate dissemination of campaign details.

* Participate in planning sessions and strategic discussions to inform process enhancements and the ongoing evolution of loyalty initiatives.

Qualifications and Experience

* Bachelor's degree in marketing, Communications, Business, or a related field.

* 1-3 years of experience in marketing promotions, customer engagement, or personalized/direct marketing campaigns.

* Experience in retail, merchandising, or category management is a strong advantage.

Preferred Qualifications

* Understanding of lifecycle marketing principles, audience segmentation, and loyalty program best practices.

* Ability to analyze performance data and make recommendations based on key metrics.

Skills and Competencies

* Proficiency in Microsoft Office Suite, particularly Excel.

* Demonstrated ability to manage multiple campaigns and deadlines in a dynamic environment.

* Excellent organizational and time management skills with strong attention to detail.

* Clear and effective verbal and written communication skills.

* Ability to adapt to shifting priorities and independently manage workload.

* Strong problem-solving skills with a strategic, process-oriented mindset.

* Quick learner with an aptitude for adopting new technologies.

* Comfortable operating in a fast-paced, evolving business landscape.

The pay range for this position is $26.54 -$39.81/hr.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.