Audience Development Producer

WHO WE ARE:
Serving the country’s fifth-largest media market, KERA reaches more than 4.5 million people monthly through KERA TV, KERA News, KXT, WRR and The Denton Record-Chronicle. For more than 60 years, North Texans have turned to KERA as a destination for community engagement and lifelong learning. 

As we seek to recognize and reflect our audience and communities, we encourage applicants from all backgrounds and points of view to consider employment opportunities at KERA. 

POSITION SUMMARY:
KERA is seeking a full-time Audience Development (AD) Producer to join our innovative team. The Producer will assist teams across the entire AD department in various capacities as needed. Working alongside the Marketing, Creative Services, Events, and Digital Product teams, the AD Producer will be involved in audience-facing strategies for production, promotion, delivery and analysis across media platforms; and be innovative and willing to experiment. 

This is a multi-faceted position that is perfect for digital natives with expertise in a range of digital media production and distribution methodologies. The role and team welcomes creativity and strives to create opportunities for growth and professional development. 

This position is classified as FLSA exempt, is not eligible for overtime and reports to Senior Director, Audience Development.
 

WHAT YOU'LL DO

• Grow, engage and diversify KERA’s audience on all platforms through a variety of methods, using data to hone and tune efforts in real-time.
• Create promotional campaigns for KERA News and KERA TV (and KXT and WRR, as needed), targeted at growing broadcast and digital audiences for each station.
• Develop and execute social media and email marketing strategies for KERA News and KERA TV (and KXT and WRR, as needed)
• Help teams across KERA identify, understand and reach target audience segments that align with the organization's strategic plan.
• Develop and produce branding and imaging of on-air personalities, programs, series, products, events and other initiatives.
• Guide content teams in efforts to connect with target audience demographics, using data, research and experimentation.
• Provide production assistance to the creative services and on-demand audio teams and execute distribution strategies for audio and video.
• Help align editorial and content recommendations to strategic audience priorities, pillar narratives, brand guidelines and overall creative direction. 
• Assist in the development of audience-first strategies for the launch and promotion of projects, products and other initiatives across all owned platforms.
• Help determine paid media strategies based on the content or product developed and target audience defined.
• Collaborate with graphic designers in the creation of creative digital assets optimized for social media platforms.
• Coordinate with fundraising and membership teams to identify opportunities for audience growth and monetization.
• Curate, create and edit email newsletters and announcements for non-fundraising communications.
• Assist in creation of marketing materials, including copy development, direction, design, production and distribution of materials (print and digital).
  
  

As a KERA employee:

• Work in a manner that is consistent with KERA’s mission, vision and values; and maintain compliance with all company policies and procedures
• Perform additional duties as assigned 

This list of job duties is not exhaustive and is subject to regular reviews and updates

WHAT WILL MAKE YOU SUCCESSFUL:
We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences, and passions. If you don't meet every job qualification but have some of these skills and think you’re the right person for the job, we'd like to hear from you. Please apply and tell us more about yourself.

• Enthusiasm for audience development and engagement
• Enthusiasm for collaboration and working well with others
• Ability to absorb and incorporate feedback from stakeholders across the organization, all while keeping our audiences centered in decisions and designs
• Experience with ESPs (email services providers), CRMs (customer relationship management), CMSs (content management systems) and other standard technology platforms, like Microsoft 365.
• Experience in design for print, layout, digital advertising, basic graphic design or similar.
• Basic audio and video editing experience
• Strong attention to detail, organization, and efficiency
• Excellent time management skills
  
  

BONUS IF YOU BRING:

• Experience with Adobe Design Suite, Adobe Audition or similar, Adobe Premiere or similar
• Passion for public media
• Intern or work experience in marketing, advertising, media or nonprofit environment. 
  
  

SALARY RANGE

$59,000-$69,000 depending on experience

 BENEFITS

• Generous vacation (3 weeks), sick (8 days), personal time (2 days) and holidays (11)
• Comprehensive health, dental and vision insurance
• KERA-paid short and long-term disability, basic life insurance and AD&D insurance
• Flexible scheduling and hybrid work environment
• 401k plan with KERA-contribution after 6 months
• Robust employee assistance program available to the employee and all members of their household
• Strong company culture focused on connection, belonging and professional growth 
  
  

LOCATION:

We expect that this position will work out of our Dallas office at least 50%of the time. 

HOW TO APPLY:

• Complete the application on KERA’s employment page.
• Attach a resume and an optional cover letter indicating why you’re excited about joining the KERA team. 
  
  

APPLICATION TIMELINE:
We generally close roles 2-4 weeks after posting. The hiring process may continue for several weeks after the closing of the role depending on the number of applicants.  


KERA is an Equal Employment Opportunity Employer
KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.