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Global Brand Marketing Intern

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Apr 28, 2025

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Mission:

New Balance's Global Brand Marketing Team is responsible for New Balance's brand strategy, creative vision, and strategic integration of our ambassadors (athlete & entertainer) across New Balance's global consumer experience. Comprised of Brand Strategy, Ambassador Integration and Gaming teams, as well as our Global Creative Studio, the Global Brand Teams partners across the business - from Direct to Consumer, Category Marketing and Go-To-Market teams, to Design, Product & Merchandising - to deliver New Balance's strategy and vision to market.

You will assist by supporting the Global Brand Marketing and Ambassador Integration teams on a series of deliverables, with a focus on our Global Brand Campaign development and the implementation of our Ambassador Integration strategy.

Major Accountabilities

Assist with New Balance Ambassador Integration Planning

  • Provide support to Global Ambassador Integration team and Sports Marketing teams on implementation of our
  • Monitor athlete posts and trends and provide insights on NB's young athletes from 18-25 year-old lens.

Assist with Global Brand Campaign Development

  • Provide support to Global Brand team on all tasks related to development
  • Gain understanding of how campaign works across our global markets and with partners

Requirements for Success:

  • Working towards a B.A/B.S degree
  • Candidate must be deadline oriented and able to manage multiple projects simultaneously
  • Candidate must have the ability to build strong internal and external relationships
  • Candidate must have strong oral and written communications skills
  • Candidate must be energetic, have a positive, can-do attitude and experience working in a team environment


Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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