Sr. Strategist, Performance Marketing

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

The Sr. Performance Marketing Strategist will play a critical role in driving measurable, scalable growth across the customer journey, with a specific focus on mid-to-lower funnel and post-conversion strategies (consideration, purchase, and loyalty). This individual will contribute to the development and implementation of comprehensive performance marketing strategies, leveraging data and insights to optimize leads, demo drives, and strategically shape demand for product launches and ongoing sales objectives. This role requires a blend of strategic thinking, analytical skills, and strong collaboration with channel teams to achieve key business goals.

• Contribute to the development and execution of performance marketing strategies, with a primary focus on mid-to-lower funnel and post-conversion initiatives.
• Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement, particularly in lead generation, demo drives, and sales conversion.
• Collaborate closely with channel teams, including Email/CRM, Performance Media, Web, and others, to ensure cohesive and effective campaigns and customer journeys.
• Assist in the optimization of customer journeys and touchpoints to enhance engagement and conversion rates, focusing on personalized experiences and data-driven decision-making.
• Monitor and report on key performance indicators (KPIs) such as leads, demo drives, orders, and owner referrals, providing insights for optimization.
• Support the planning and execution of performance-driven campaigns and initiatives, including A/B testing, CRO, and personalization strategies.
• Stay abreast of industry trends and best practices in performance marketing, particularly in digital and social platforms.
• Participate in strategic planning sessions and contribute to the development of innovative marketing solutions that align with sales and business objectives.
• Work cross-functionally with sales, product, and demand planning teams to shape Rivian's long-term commercial strategy and identify high-impact demand-driving initiatives.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in a performance marketing or strategy role, with a focus on mid-to-lower funnel activities.
• Strong analytical and data interpretation skills, with experience using marketing analytics tools and platforms.
• Ability to think strategically and develop data-driven insights to optimize marketing efforts.
• Excellent communication and collaboration skills, with experience working across cross-functional teams.
• A proactive and results-oriented mindset, with a focus on driving measurable growth and achieving KPIs.
• Ability to thrive in a fast-paced and dynamic environment.
• Passion for Rivian's mission and values.
• Experience in the automotive or technology industry preferred.
• Familiarity with performance marketing channels and tactics, including email marketing, paid media, and CRM preferred.
• Knowledge of customer journey mapping, optimization, and personalization strategies preferred.

Salary Range for California Based Applicants: $98,500 to $123,100 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time and part-time employees, their spouse or domestic partner, and children up to age 26. Full Time Employee coverage is effective on the first day of employment. Part-Time employee coverage is effective the first of the month following 90 days of employment.

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.