Sr. Product Marketing Manager

The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse and inclusive culture, grounded in trust, hospitality, collaboration and innovation. These are the core values that inspire our work, and what we're looking for in an experienced Sr. Product Marketing Manager, to lead strategic efforts of our portfolio of risk and compliance training and certification products for the hospitality industry.

The learning products offered by the National Restaurant Association, and its family of brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, has led the way in training and certifying millions of current and future hospitality workers. We provide best-in-class food safety, lodging, and leadership training to hoteliers, food service businesses, and academic institutions across the world. We equip our global audience with innovative, engaging training utilizing multiple platforms, from textbooks to online resources to mobile applications, with a focus on both compliance-driven and career-development suites.

As the Sr. Product Marketing Manager for our Health & Safety portfolio and key member of our Business Services Division, you will develop and execute go-to-market plans, enable the sales team for success, and drive the campaign growth marketing strategy. Additionally, you will lead efforts in developing messaging, competitive positioning, and core assets to support product releases.

Ideal candidates bring a minimum of 8-12 years of experience primarily in B2B product and growth marketing. Proven ability to drive growth strategies on behalf of a digital education product or other online product or subscription platform preferred. Position requires a collaborative manager who is both strategic and tactical, with a strong, forward-thinking knowledge of marketing best practices. Must be a creative, self-starter with an eagerness to drive results in a fast-paced, deadline-oriented environment.

The position operates from our Chicago office following our hybrid work structure with a required three days onsite, Monday - Wednesday and remote days Thursday and Friday.

The work you will do as part of our Product Marketing team will help impact our continued efforts to develop a strong industry workforce. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.

Responsibilities:

• Lead the go-to-market strategy and growth campaigns for the Health, Safety, and Regulatory business products.
• Develop and align product positioning, value proposition, and message architecture across all channels, including focusing on the buyer persona.
• Create and execute campaigns, aligned with product and sales stakeholders, to measurably increase awareness, generate demand, and deliver engagement and leads, leading to closed business and revenue growth.
• Project manage all campaigns, including collaborating with outside vendors and agencies in campaign execution.
• Understand the competitive landscape and target markets, enable sales teams, and consider when developing campaign strategy.
• Leverage research and a test-and-measure approach to validate personas, ICPs, and messaging and understand effective marketing tactics.
• Optimize campaigns utilizing all demand generation channels, including email, social, paid, website, events, etc.; measure performance, including leads, opportunities, conversion, and revenue.
• Analyze campaign performance and regularly report on key metrics to all stakeholders.
• Lead development and execution of sales enablement programs that align with product and sales objectives.

Requirements:

• Bachelor's degree required, MBA a plus.
• Minimum of 8-10 years of B2B product marketing, integrated or growth marketing experience required:
  
  
  
  • Familiarity with the Education /Training/Certification industry is highly desirable.
  • Knowledge of the Hospitality/Restaurant industry is a plus.
  
  
  
  
• Familiarity with product marketing and B2B campaign strategy, including inbound and outbound tactics, as well as Account-Based Marketing.
• Experience with Salesforce.com, ZoomInfo MarketingOS and Marketo, are highly desirable.
• Excellent written, verbal, presentation, and interpersonal communication skills, including the ability to communicate technical concepts.
• Self-starter who thrives in a fast-paced tech environment, at ease and calm with frequent pivots in priorities.
• Strong quantitative background to support data-informed decision-making.
• Outstanding project management with the ability to manage multiple cross-functional projects simultaneously.
• Hands-on capability to build various marketing assets, including succinct demos, slide pitch decks, eBooks, videos, and event/webinar content.
• Creative problem solver who can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
• Experience speaking in front of internal, external, and global audiences.
• Occasional travel may be required.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family, and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing, and promoting those who are best qualified.