Act Local Program Manager

• Develop a comprehensive Act Local program strategy for Comerica, including target audience identification and market expansion plan.
• Train and develop Act Local specialist role on program strategy and approach.
• Connect and collaborate with colleagues, local leaders, and organizations in target area on ways Comerica can bring value to the community.
• Manage community sponsorships and associated relationships.
• Set Community Engine calendar priorities and manage our vehicle vendor partner, Trilogy.
• Plan strategic events internally with leadership and externally with community partners.
• Organize project plans with multiple elements and deliverable deadlines.
• Monthly program reporting to MARCX leadership.
• Manage budget effectively (Budget approximately $650k annually)

• Develop Act Local annual strategy and pilot innovative marketing ideas for community outreach, business development, sponsorships, and events that align with the strategy.
• Engage with local leaders, business owners, and event organizers on opportunities for community impact and brand exposure.
• Improve and document best practices to drive continual optimization.
• Collaborate with MARCX colleagues (digital, media, brand teams), field marketing, retail and line of business leaders (esp. small business), and agency partners (Type A Plan B, Occam).

• Work with Comerica leadership to identify Act Local community outreach target area.
• Build a neighborhood portfolio by nurturing local business and community relationships.
• Spread awareness and demand for Comerica's Community resources -- Community Space, Community Engine, and Shred Sites.
• Work synergistically with MARCX colleagues, Comerica LOBs, and External Affairs to connect with local community and build brand awareness.
• Manage community sponsorships and associated relationships.
• Oversee Community Space for Nonprofit use within CoWorkSpaces.
• Set strategy and scope for the Community Engine and manage vendor partner, Trilogy.

• Consult, plan, and execute multiple events and sponsorships including but not limited to appearances with the community engine. Act Local events range from parades, 5k races, local school festivals, community sports events, and Comerica BRG/ ERG driven events.
• Proactively consult with manager, MARCX colleagues, retail and small business leadership, and other key bank stakeholders to identify, define, and activate planned activity.
• Work with Act Local program manager to verify and manage calendar, budget, timing, and other executional parameters.
• Communicate and coordinate the involvement of appropriate internal stakeholders to maximize impact and experience.
• Execute plans that may include coordination of meetings and communications in advance of the event and in support of the ongoing event promotion.

• Effectively manage program and initiatives within parameters of approved MARCX and ESG processes and procedures; maintain Comerica Brand Standards set for forth by MARCX.
• Responsible for oversight of regulatory expectations, including creative asset and target market approvals.
• Proactively manage scheduled activities and established lead times to improve turnaround time and minimize incremental vendor costs; also provide adequate and accurate information during the creation of event briefs (i.e. Community Engine event briefs).
• Work closely with Business HQ and CoWorkSpaces manager to collaborate on best practices and the nonprofit experience.
• Follow approved Marketing processes including working appropriately with internal teams and external teams such as creative agencies and technology partners.

About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.

Upon offer, Comerica conducts a comprehensive background and fingerprint check.

NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.

Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.