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Act Local Program Specialist

Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
United States, Texas, Dallas
May 08, 2025
Act Local Program Specialist
Act Local is a micromarketing program that builds brand awareness and leads for Comerica Bank through community outreach, business development, sponsorship, and events. The Act Local specialist must collaborate with their manager, MARCX team members, and market leadership to ensure we are serving the strategic objectives and priorities of the bank. Act Local manages a broad array of initiatives that impact the community including the Comerica Community Engine and Comerica Community Space for Nonprofits.
Serve as a program specialist for Act Local priorities and initiatives.


  • Execute a comprehensive Act Local strategy for Comerica, including target audience identification.
  • Connect and collaborate with colleagues, local leaders, and organizations on ways Comerica can bring value to the community and local events.
  • Manage community sponsorships and associated relationships.
  • Manage Community Space inquiries for nonprofit use.
  • Execute Community Engine calendar and events with vendor partner, Trilogy.
  • Plan strategic events internally with leadership and externally with community partners.
  • Organize project plans with multiple element deliverable deadlines.
  • Timely reporting of event recaps and expenses.


Position Responsibilities:
Marketing Strategy


  • Work with MARCX Act Local manager to develop and strategize new ideas for community outreach, business development, sponsorships, and events.
  • Develop and document best practices, making continual improvements.
  • Collaborate with MARCX colleagues (digital, media, brand teams), field marketing, retail and line of business leaders esp. small business leaders.


Community and Business Development


  • Work with Comerica leadership to identify Act Local community outreach target area.
  • Build a neighborhood portfolio by nurturing local business and community relationships.
  • Spread awareness and demand for Comerica's Community resources -- Community Space, Community Engine, and Shred Sites.
  • Work synergistically with MARCX colleagues, Comerica LOBs, and External Affairs to connect with local community and build brand awareness.
  • Manage community sponsorships and associated relationships.
  • Field the Community Space inquiries from nonprofit partners which includes vetting and scheduling. First year estimate is 150 online inquiries.
  • Schedule Community Engine events with vehicle vendor partner, Trilogy.


Event Planning and Execution


  • Consult, plan, and execute multiple events and sponsorships including but not limited to appearances with the community engine. Act Local events range from city parades, 5k races, local school festivals, community sports events, and Comerica BRG/ ERG driven events.
  • Proactively consult with manager, MARCX colleagues, retail and small business leadership, and other key bank stakeholders to identify, define, and activate planned activity.
  • Work with Act Local program manager to verify and manage calendar, event budget, lead times, and other executional parameters.
  • Coordinate the involvement of appropriate internal stakeholders to maximize impact and experience.
  • Execute plans that may include coordination of meetings and communications in advance of the event and in support of the ongoing event promotion.
  • Act Local has approximately 60 events annually.


Process management & other duties, as assigned


  • Must have excellent communication skills.
  • Effectively manage program and initiatives within parameters of approved MARCX and ESG processes and procedures.
  • Proactively manage scheduled activities and established lead times to improve turnaround time and minimize incremental vendor costs; also provide adequate and accurate information during the creation of event briefs (i.e. Community Engine event briefs).
  • Work closely with manager, Business HQ program manager, and CoWorkSpaces manager to collaborate on best practices for Community Space.
  • Follow approved Marketing processes to work appropriately with internal teams and external teams such as the creative agencies and technology partners.
  • Follow Comerica Brand Standards set for forth by MARCX leadership.



Position Qualifications:


  • Bachelor's Degree from an accredited university
  • 5 years of experience managing clients relationships and projects as well as event planning experience

Work Best Category: Category C - Days in the office will either be designated days or will vary week to week from 2-5 days Hours: 8:00am - 5:00pm Monday - Friday Salary: To Be Determined Based on Individual Experience

About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.

Upon offer, Comerica conducts a comprehensive background and fingerprint check.

NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.

Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.

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