Director of Marketing, QIAGEN Digital Insights

At the heart of QIAGEN's business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees - around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people's lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

QIAGEN Digital Insights (QDI), a global leader in bioinformatics and multi-omic data interpretation, is seeking a visionary and results-driven Director of Marketing to lead the world's largest bioinformatics marketing team. This strategic leadership role will own and drive the global marketing strategy across QDI's portfolio of innovative software, data science, and database solutions that power critical breakthroughs in life sciences, clinical diagnostics, and pharmaceutical research.

This is a high-impact opportunity for a marketing leader with deep expertise in digital strategy, demand generation, and go-to-market execution-paired with a passion for transforming science through technology.

Key Responsibilities:

- Strategic Leadership: Define and execute the global marketing vision for QIAGEN Digital Insights, aligning closely with product, sales, and executive leadership.

- Messaging & Positioning: Lead the development of compelling, differentiated messaging and value propositions for QDI's portfolio across diverse customer segments (biotech, pharma, clinical labs, academia).

- Go-To-Market Execution: Own all facets of GTM strategy including new product launches, integrated campaigns, and lifecycle marketing for flagship software, AI/ML-based analytics, and curated knowledgebases.

- Digital & Performance Marketing: Drive world-class digital strategy across SEM, SEO, website optimization, social media, email marketing, content syndication, and marketing automation.

- Lead Generation & Nurture: Optimize inbound and outbound marketing funnels to accelerate customer acquisition and grow a qualified pipeline for global sales teams.

- Web & Trial Optimization: Lead initiatives to enhance QDI's web presence and self-service product trial experience, driving conversion and retention.

- Team Leadership: Inspire, mentor, and grow a high-performing team of marketers across brand, content, digital, product, and regional marketing functions.

- Analytics & KPIs: Establish a data-driven culture of continuous improvement; define and monitor marketing performance metrics to maximize ROI and operational efficiency.

- Experience: 10+ years of progressive experience in B2B marketing, with at least 5 years in a senior leadership role; biotech, life sciences, or software experience strongly preferred.

- Track Record: Demonstrated success building and scaling global marketing programs with measurable impact on revenue and market presence.

- Digital Expertise: Deep knowledge of SEO, SEM, ABM, paid and organic social media, CRM and marketing automation (e.g., Salesforce, Eloqua, Wordpress).

- Scientific Acumen: Familiarity with bioinformatics, genomics, multi-omics, or life science software markets; comfort translating complex scientific value into clear business impact.

- Leadership & Collaboration: Exceptional ability to lead cross-functional teams and influence senior stakeholders in a matrixed, global organization.

- Communication: Excellent storytelling, presentation, and executive communication skills.

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com. This policy is part of QIAGEN's ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.