New

Product Director - Customer Success/Marketing Cloud

salesforce.com, inc.
United States, Texas, Austin
Jun 04, 2025
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Customer Success Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. The Customer Success Adoption team is looking for a highly driven and collaborative Director to lead research and strategy for Marketing Cloud adoption. This is a high-impact, cross-functional role that blends rigorous research, data analysis, and executive-level communication to accelerate how customers realize value from their investment in Salesforce. As part of a fast-paced and high-performing team, you will build adoption strategies grounded in customer behavior, industry trends, and Salesforce best practices. You'll lead qualitative and quantitative research efforts, analyze usage patterns across customer cohorts, and synthesize insights into strategic recommendations that influence product, customer success, and executive stakeholders alike. Sample Projects You'll Lead Define adoption excellence strategies using "lookalike" customer cohorts to scale what works Build frameworks to reach admin and business users, capture goals, and measure progress toward business value Execute bridge plans that transition current customer success practices into future-state scalable models Lead industry research studies to inform Customer Success innovation across product lines Deliver high-impact presentations and narratives that engage VP- and SVP-level leaders with actionable insights Your Impact Drive product adoption strategy through a combination of customer data, industry benchmarking, and Salesforce success patterns Translate complexity into executive-ready content that influences decisions at the highest levels Proactively identify trends, risks, and opportunities across the customer base to shape enterprise-wide strategy Partner across functions-including Product Management, Marketing, Data & Analytics, and Customer Success-to align on metrics and adoption frameworks Build scalable research programs that inform both near-term actions and long-term success motions What We're Looking For 10+ years in management consulting, strategy, or customer success roles focused on B2C SaaS Proven ability to generate strategic insights that drive measurable business outcomes Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data Exceptional executive communication skills and comfort engaging senior leaders with clarity and confidence Deep experience leading qualitative and quantitative research in a business setting Skilled at cross-functional collaboration and navigating complex organizations with agility and influence Familiarity with CRM, SaaS adoption models, and the Salesforce ecosystem (Marketing Cloud a strong plus) Preferred Qualifications MBA or advanced degree in business, analytics, or related field Proficiency in SQL and data visualization tools (e.g., Tableau) Experience with Excel-based modeling, cohort analysis, and business case development Passion for AI, innovation, and the future of customer success Why Join Us? This is more than a strategy role-it's your chance to shape how Salesforce helps customers move from purchase to real, measurable value. If you thrive at the intersection of insight and influence, strategy and storytelling, we'd love to meet you. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.