Marketing Specialist

Marketing Specialist

Position Overview
Inpro Marketing is seeking a highly motivated and detail-oriented B2B Marketing Specialist to join our dynamic team. This position will play a key role in supporting both Corporate and Divisional marketing initiatives, with specific ownership over the divisional marketing plan. The ideal candidate will bring creativity, strong organizational skills, and a data-driven mindset to help develop and execute integrated marketing campaigns that drive awareness, engagement, and business growth.

This individual will report to the Marketing Manager and collaborate closely with cross-functional teams across the company.

Key Responsibilities

• Divisional Marketing Ownership: Develop, manage, and execute the annual marketing plan for Inpro's product divisions in alignment with strategic business goals.
• Support Corporate Marketing Initiatives: Collaborate on marketing efforts that support broader company initiatives, brand awareness, and key partnerships.
• Campaign Management: Plan and execute marketing campaigns across various channels (digital, email, social media, and traditional) to support divisional product lines and generate leads.
• Market Research: Conduct research to identify market trends, customer needs, and competitive insights that inform marketing strategy.
• Content Creation: Create and coordinate marketing content including brochures, sales enablement tools, social media content, email campaigns, and website updates.
• Brand Stewardship: Ensure consistent brand messaging, tone, and visual identity across all materials and communications.
• Performance Tracking & Reporting: Monitor and analyze marketing campaign performance, track KPIs, and provide recommendations for optimization and continuous improvement.
• Cross-functional Collaboration: Work closely with product management, sales, creative, and digital teams to ensure cohesive execution of marketing plans.
• Project Management: Effectively manage timelines, tasks, and priorities across multiple concurrent projects.
• Other Duties as Assigned: Contribute to additional marketing projects and initiatives that support the department and company goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 4+ years of experience in a marketing role, preferably in a B2B environment
• Demonstrated experience in developing and executing marketing plans and strategies that align with business objectives
• Strong understanding of digital marketing and social media platforms
• Experience with CRM tools (Salesforce preferred) and marketing analytics platforms (e.g., Google Analytics)
• Excellent written and verbal communication skills
• Detail-oriented with strong project management abilities
• Creative mindset and problem-solving skills
• Self-starter with the ability to manage tasks independently
• Comfortable working in a fast-paced and collaborative environment

Why Join Inpro Marketing?

• Be part of a forward-thinking company that values innovation and creativity.
• Collaborate with a talented and passionate team committed to excellence.
• Enjoy opportunities for professional growth and career advancement.
• Benefit from a supportive work environment that fosters personal development.
• Receive a competitive salary and comprehensive benefits package.

If you are a seasoned marketing professional looking to take the next step in your career, we invite you to apply for the Marketing Specialist position at Inpro Marketing. Join us in driving our brand's success and making a significant impact in the industry.