Social Media Coordinator

About Us:

• If you're looking for an opportunity to transform the lives of poor and homeless men, women, and children in your community, we may have a job for you.
• Since 1972, Metropolitan Ministries has been providing life-changing solutions for those who are homeless and at risk of becoming homeless in Tampa Bay.
• We are a grassroots, donor, and volunteer-fueled community nonprofit. At Metropolitan Ministries, we serve families in Hillsborough, Pinellas, Pasco, Polk and Hernando counties with compassion, practical help, and a willingness to make a huge difference.

What we offer:

* Salary: $50,000 - $55,000

* Group health, vision, and dental coverage at affordable rates, along with family coverage if you choose to purchase it.

* Preventative care is 100% covered (free) on all plans.

* PTO is offered to full-time and part-time employees.

* 11 days of PTO and 10 paid holidays annually.

* Option to participate in the 401K plan with employer match.

* $15,000 in employee Life Insurance paid for by Metropolitan Ministries.

* Employee Assistance Program

* Option to participate in supplemental group insurance plans at affordable rates.

* Tuition reimbursement program

* Training and career development.

* Discounted membership at the YMCA.

Job Functions:

Serving alongside the in-house marketing and design team and assisting the Associate Director of Content Strategy and Storytelling, the Social Media Coordinator (SMC) will use online platforms to communicate, engage, and build relationships with supporters, donors, and the public. Utilizing a strategic approach, the SMC's primary responsibility is to craft content, schedule posts, run campaigns, analyze performance, and interact with online communities.

The SMC will also perform daily operational support tasks to help achieve department and organizational goals.

Essential Responsibilities:

Content Creation and Coordination:

• Help develop and implement the social media strategy: this includes planning, research, and setting goals for social media efforts.
• Create engaging content: this involves writing posts, designing visuals, and developing video content to promote Metro's mission and activities.
• Schedule and publish content: utilize social media management tools to plan and post content across different platforms.
• Manage multiple social media accounts: maintain the online presence of Metro Ministries across platforms like Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.

Engagement and Community Building:

• Interact with followers: respond to comments, messages, and questions on social media channels. Ensure respectful and appropriate engagement.
• Monitor online conversations and reviews: keep track of trends and topics related to Metro's work.
• Build online communities: foster relationships with supporters, influencers, donors, clients, volunteers, and other stakeholders through social media.

Analysis and Reporting:

• Use social media analytics: track key performance indicators (KPIs) like engagement, reach, and conversions.
• Generate reports: analyze data to assess the effectiveness of social media campaigns and help inform future strategies.
• Stay informed about industry trends: keep up with the latest social media best practices and algorithms.

Fundraising and Growth:

• Support fundraising initiatives: use social media to promote fundraising events, campaigns, and appeals.
• Target specific audiences: use social media to reach potential donors and supporters.
• Build a strong brand presence: use social media to showcase Metro's mission, impact, and positive reputation.

Other Responsibilities:

• Collaborate with various departments: work with marketing, communications, events, programs, and fundraising teams to align social media efforts with overall organizational goals.
• Support the marketing and cross functional teams in various tasks (help coordinate projects, create graphics, event support, website content updates, photography, video, research, creative brainstorming, host the news media, etc.) as assigned.
• Support peak holiday operations as directed.
• Help organize and maintain story resources and photo/video libraries.
• Meet personal goals and actively contribute to the achievement of team and organizational goals as measured in Key Performance Indicators and stated in the strategic plan.

Education and Experience:

Bachelor's degree in marketing, advertising, PR, or related field. Associate's degree will be considered and requires at least two years of on-the-job experience. A strong interest in a nonprofit career and/or nonprofit experience is a plus.

Skills Requirements:

Video shooting/editing, still photography. Strong writing, storytelling, and proofreading abilities. Keen eye and ability for graphic design (Canva, Adobe Suite). Flexibility and ability to shift in a rapidly changing landscape and meet deadlines. Ability to prioritize tasks and manage stress

Comfortable interviewing clients, volunteers, and supporters. Willingness to learn new skills and understand emerging marketing and social media technology/tools/platforms. Ability to use a computer and peripheral equipment as well as video and photography equipment. Working knowledge of Microsoft Office 365 suite of products. Bilingual English/Spanish is a plus

Physical Requirements:

Ability to stand and sit for long periods of time. Ability to walk and climb stairs and lift 20 lbs. Physically able to work in an outdoor/temporary shelter environment considering the local climate and its normal fluctuations.

Other:

Must demonstrate legal authorization to work in the United States. Must be able to communicate effectively in English. Valid Florida driver's license with a good driving record and an insured vehicle to transport self when necessary to other locations/campuses.

Responsible for continually expanding personal non-profit, marketing, social media, and communications knowledge through training and by staying abreast of national, state, and local trends, laws, and best practices. Sensitivity to issues of faith, diversity, equity, and inclusion. Available during core office hours (8:30 a.m.-5 p.m. weekdays) with shared coverage of special events outside of business hours on some evenings, weekends, and holidays during peak time periods.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving individuals throughout our local communities. People of color, women, LGBTQIA+, Veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.

Metropolitan Ministries is committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at 813-209-1083 or via email at Daryl.Belluccia@Metromin.org