Sr Manager Integrated Media

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line - People, Profit, and Planet - by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

POSITION SUMMARY:

The Senior Manager Integrated Media will develop and execute strategic media initiatives that align with Nespresso's marketing goals. This role oversees media planning, buying, and optimization to enhance audience engagement and reach. By collaborating with internal teams and external partners, the Senior Manager will drive media excellence and innovation, significantly impacting the organization's brand visibility and market presence.

This hybrid opportunity offers the best of both worlds. With 2 days per week based at Nespresso USA's NYC Manhattan Herald Square office, you will have the chance to collaborate with colleagues, build strong relationships, and engage in face-to-face interactions. The remaining days, you will have the flexibility to work remotely, allowing you to maximize your productivity and maintain a healthy work-life balance.

RESPONSIBILITIES:

Media Strategy and Management

• Own the full-funnel, full-channel digital media strategy, managing budgets to achieve awareness, consideration, and conversion targets while driving business growth
• Foster a culture of continuous improvement, utilizing a test-and-learn approach and Ad/MarTech (Marketing Technology) innovation
• Develop a future-proof digital media strategy in collaboration with Commercial Team, focusing on long-term brand development, digital journey mapping, and audience segmentation
• Implement data-driven decision-making across channels and work with Data & Insights to enhance attribution modeling
• Lead the integration of AdTech standards and Martech strategy across North America
• Partner Management & Thought Leadership
• Serve as leader of the Media Hub, ensuring alignment and execution of internal/external strategies to meet Brand and Commercial objectives
• Manage relationships with key internal and external partners, including Media Agency, Nespresso HQ, Nestle ZNA, Google, Meta, TikTok, and Amazon
• Lead Joint Business Planning (JBP) with media partners to achieve mutually beneficial outcomes

Audience and Channel Development & Creative Excellence

• Define and manage the full-funnel optimization strategy for digital media, working with internal/external stakeholders to meet defined metrics
• Collaborate with internal teams (Digital Commerce, Sales, Marketing, CRM, Trade) to create an audience-first digital media strategy for sustainable growth
• Work closely with creative teams to ensure media plans are aligned with creative strategies and resonate with target audiences
• Develop and implement channel strategies across DTC, RDM (Retail Digital Media), and B2B, positioning digital media as a growth enabler

People Management and Development

• Lead and develop a team of media professionals, including direct reports responsible for Campaign Planning, Go-to-Market, and Performance Optimizations
• Foster a culture of continuous improvement and professional growth within the team

REQUIREMENTS:

• Bachelor's degree required, MBA or advanced degree in marketing preferred
• 8+ years of experience in digital media with advanced understanding of full-funnel, journey mapping, and Ad/Mar Tech required
• Experience in paid channels including search, social, programmatic display, online video and audio, and emerging channels required In-depth understanding of performance media, attribution models such as the data driven attribution models in Google Analytics
• Understanding of website conversion metrics including impressions, engagement rates, click-through rates, conversion rates
• Required hands on experience of media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClic+B16k Campaign Manager, Brightedge, Criteo, Criteo, TRIAD, Amazon Advertising
• Experience of tools such as Krux DMP, Facebook Business Manager, DV360, Amazon DSP, strongly preferred
• Experience of implementing DCO (Dynamic Creative Optimization) preferred
• Numerically inclined with ability to compile, analyze and leverage performance data to deliver stronger ROI and identify new opportunities

SKILLS:

• Strategic thinker understanding both short and long term business consequences of all decisions
• Strong interpersonal, communication, organization and project management skills
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities

The approximate pay range for this position is $180,000- $200,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:

About Us |Nestle Careers (nestlejobs.com)

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

Nestle Nespresso USA is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition:358188