The Marketing and Communications Specialist will develop and execute effective external and internal communications strategies, programs and events that efficiently deliver relevant, consistent, and useful information to employees, customers, and vendors. This role will create content by working across the organization to create aligned corporate messaging to help foster a strong internal culture and corporate brand.
PRINCIPLE DUTIES AND RESPONSIBILITIES |
- Initiate, develop and implement communications strategies, events and experiences that align with business objectives while informing, influencing and guiding employees and customer audiences to desired end results.
- Plan, execute and analyze integrated digital media strategy across multiple channels that aligns with company goals and objectives, providing regular verbal and written data on digital media status and campaign results.
- Assist human resources and social responsibility teams in the development and continuous improvement of internal communication tools and processes in support of key initiatives to ensure efficiency in messaging.
- Develop, implement and improve external communication tools and processes in support of key initiatives.
- Provide guidance to business partners on how best to leverage internal and external communications to advance business objectives.
- Support day-to-day issues and crisis communications with business units and field personnel; foster corporate brand identity in all communications.
- Promote and facilitate technical sales seminars, trade shows, tours, community/PR functions, , customer and employee events as needed; travel is required a minimum of 6 weeks a year.
- Develop cross-functional relationships within the Company, Prolec GE USA (Shreveport) and Prolec GE Waukesha (Waukesha) to leverage marketing and communications best practices.
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KNOWLEDGE, SKILLS & ABILITIES |
- Solid organization and project management skills, including the ability to manage multiple priorities and deadlines.
- Detail and results oriented.
- Ability to develop digital media content for common platforms, including website, LinkedIn, Facebook, Instagram, X and YouTube.
- Excellent oral and written communication skills.
- Ability to work independently, including having the confidence to initiate actions in support of objectives when required with minimal direction.
- Demonstrated ability to bring cross-functional teams together, provide clear direction and lead them to successful outcomes.
- Intermediate knowledge of Adobe Creative Suite, Microsoft SharePoint and Microsoft Office; familiarity with Canva Pro desired.
- Video editing experience a plus.
- Ability to perform under pressure.
- Success collaborating cross-functionally with diverse teams.
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EDUCATION AND EXPERIENCE |
Required Education / Experience * Associate's degree in related field Preferred Education / Experience
- 3-5 years' experience in marketing and communication
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ADDITIONAL INFORMATION |
Key Working Relationships Functional Leaders: Marketing, Xignux and Prolec Government Affairs, Engineering, Human Resources, Social Responsibility, Commercial Operations, Sourcing, Manufacturing Operations, Finance, External Sales Physical Demands Must be able to stand for extended periods of time and spend multiple hours in front of a computer. Working Conditions Challenging shop floor and office environment, located on medium-size manufacturing campus. |
Prolec-GE Waukesha, Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, protected veteran status, or any other reason prohibited by applicable law. |
Prolec-GE Waukesha, Inc
74000.00 To 84000.00 (USD) Annually
Jun 19, 2025