Consultant and Principal, Enroll360

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

Consultant and Principal, Enroll360

The Consultant and Principal, Enroll360 serves as a subject matter expert for the Enroll360 product and solutions product offerings. The Consultant and Principal partners with our internal client development, client account, and corporate marketing teams to provide thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data-driven solutions. This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

This hire may be based in Richmond, VA or Washington, DC; this position is also open to remote employment within the continental United States.

Primary Responsibilities:

• Provide expert guidance and insights on college enrollment strategies, student recruitment marketing, lead generation, digital marketing best practices, and higher education trends to partners, prospects, and internal team members
• Support sales and account executive teams with prospect and partner calls, ad hoc enrollment consulting, and in-person visits, acting as a highly visible and invested member of partners' EAB team
• Strategize with sales and account executive teams on the most appropriate suite of services to meet prospective clients' undergraduate enrollment needs; support partner-facing teams by offering in-depth analysis and recommendations to optimize recruitment strategies for college clients
• Create strategic linkages between Enroll360 products and solutions, acting as a thought leader and driver of cross channel recruitment across the organization and in the market
• Collaborate with cross-functional teams to ensure the accuracy and relevance of information shared internally and provided to partners
• Develop and review content, documentation, and training materials tailored for higher education marketing and enrollment solutions
• Conduct research to stay up to date on trends in higher education enrollment, digital marketing innovations, and student recruitment tactics
• Lead training sessions, webinars, and workshops to educate employees and clients
• Participate in conferences, industry events, and professional development activities
• Participate in EAB consulting contracts as required - these may include projects for systems and individual campuses which include assessments, data analysis, creating strategic enrollment management plans with strategies and tactics, and delivering written and in-person recommendations

Travel Expectations:

• This role requires approximately 30% travel

Basic Qualifications:

• Bachelor's degree
• 10 - 12+ years of relevant full-time professional experience
• Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on-ground, online)
• Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends
• Proven success in developing strategic initiatives and achieving enrollment goals
• Strong relationship building skills
• Highly developed written, oral, interpersonal, and public speaking skills
• Effective analytical, evaluative, and problem-solving abilities

Ideal Qualifications:

• Advanced degree
• Direct experience working with EAB services to drive enrollment success
• Experience in presenting to peers at national and regional professional conferences
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $95,000 - $129,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.