(Hybrid) Director of Current Student Marketing - Strategic Communications & Marketing

The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for a Director of Current Student Marketing.

About the Opportunity

The Director of Current Student Marketing is responsible for directly overseeing the communications and marketing for the Division of Student Life, which is a multifaceted area of the University focused primarily on the fit, success and well-being of current students.

The Director of Current Student Marketing will develop the overarching marketing plan for Student Life and lead all marketing content developed from within and for the Division across various platforms. The Director will work to enhance
the reputation of Student Life and ensure its messaging is reaching its intended audience in accordance with the University's strategic marketing goals.

The position reports directly to the Senior Director of Marketing and works closely with the Dean of Students. This position also works as an advisor and expert for other communicators and marketers within the Division.

This position will also lead the development, strategy and execution of internal student communications including UNEWS and the WVU Calendar.

This person directly supervises four Marketing Strategists within Strategic Communications & Marketing and leads a multitalented working group.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What you'll do:

• Develop, implement, and manage a comprehensive marketing plan for Student Life, working with administrators, departments, and programs, and in consultation with Strategic Communications & Marketing. The plan should include key goals, target audiences and action items; it should be updated each summer to adequately meet the Division's goals.
  
• Serve as the main point of contact for Student Life staff for internal and external communications and marketing efforts. The Director will delegate and relay information, as needed, to the Strategic Communications & Marketing team members to adequately service Student Life's needs.
  
• Oversee a staff of marketing strategists to help complete work across the Division.
  
• Lead a working group of individuals from Strategic Communications & Marketing teams to help execute year-long marketing plans.
  
• Oversee the development, strategy and execution of UNEWS and announcements on the students website.
  
• Oversee the management of the WVU Calendar.
  
• Meet periodically and develop strong working partnerships with all Student Life area leaders to ensure work is being completed to reach individual team and unit goals.
  
• Oversee and prepare speeches, talking points, reports, presentations, statements, articles, daily correspondence, and other written materials for the Dean of Students.
  
• Develop and implement a communications plan for Student Life.
  
• Advise and assist the Dean of Students and other administrators and staff in Student Life in handling issues relating to crisis communications and issues management.
  
• Stay up to date on industry trends and identify strategic opportunities to utilize marketing and communications trends.
  
• Oversee/affect creation of any Student Life branding projects, trademarks, or other intellectual property.
  
• Work closely with administrators of the departments within Student Life to assist them in the development and production of all marketing materials; help to promote these efforts, as well.
  
• In working with various Strategic Communications & Marketing staff, oversee the development of all creative assets within Student Life (website, emails, social media, print, advertising, video, photo, InfoStations, etc.).
  
• Direct the planning, logistical coordination, communication, and implementation of important special events that support Student Life's external and internal communications and marketing goals.
  

• Bachelor's degree in marketing or related field required
• A minimum of six (6) years of related experience
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills and Abilities

• Superior skills in media and public relations principles and practices
• Superior skills in communications principles and practices for internal and external audiences
• Superior skills in marketing principles and practices
• Superior writing and editing skills required, including skills in English, grammar, spelling, punctuation, and accepted journalism style
• Superior interpersonal and oral communication skills
• Superior skills in planning, organization, teamwork and time management
• Familiarity with various computer software, photography, and printing techniques, sufficient to produce print publications with internal support and external vendors
• Understanding of Internet communications and web management sufficient to manage websites and oversee webmaster
• Skill and experience in event management
• Demonstrated ability to establish and maintain effective communication and working relationships across different departments/programs within Student Life and WVU, and externally
• Demonstrated ability to work with administrators to identify project requirements and to timely follow-up regarding project progress, without supervision
• Demonstrated ability to manage and coordinate concurrent projects
• Demonstrated ability to supervise others and to assign and review work
• Demonstrated ability to meet and enforce deadlines
• Demonstrated ability to function professionally, sometimes under deadlines or stressful and confrontational situations
• Demonstrated ability to take initiative and work independently to carry out complex assignments
• Demonstrated attention to detail

Preferred Qualifications

• Master's degree

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.