(Hybrid) Assistant Director of Marketing for Student Life - Strategic Communications & Marketing

The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for an Assistant Director of Marketing for Student Life.

About the Opportunity

The Assistant Director of Marketing for Student Life leads West Virginia University's efforts to market to current students at WVU. They oversee the day-to-day operations and project management of marketing and communications for the division of Student Life.

The Assistant Director of Marketing will work with the Director of Current Student Marketing to develop the overarching marketing plan for Student Life and oversee all marketing content developed from within the Division.

The position directly reports to the Director of Current Student Marketing and has a full-time staff member report directly to them, a Social Media Specialist. This position will lead the development of all social media efforts for Student Life.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What you'll do:

• Develop, implement, and manage a comprehensive marketing Plan for Student Life, working with the Director of Current Student Marketing and Student Life departments.
  
• Handle day-to-day development and management of communications and marketing plans, as assigned by the Director of Current Student Marketing.
  
• Manage projects from beginning to end and monitor progress based on set goals and deadlines.
  
• Develop marketing campaigns/plans, and branding campaigns, as needed, for various events and initiatives.
  
• Conduct post-campaign analysis for all projects and campaigns; develop reports and best practices based on insights.
  
• Ensure brand consistency across all marketing activities (e.g. website, emails, social media, events, flyers, etc.) when executing communications and marketing plans.
  
• Create marketing collateral when necessary, including written copy, photo, video, graphic design, etc.
  
• Stay up to date on industry trends and identify strategic opportunities to utilize marketing and communications trends.
  
• Develop strong partnerships with communicators and marketers across campus.
  
• Supervise full-time Social Media Specialist.
  
• Lead the development, execution, and strategy of social media for all Student Life social media accounts.
  
• Perform other job-related duties, as assigned.

• Bachelor's degree in marketing or related field
• A minimum of four (4) years of related experience
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills and Abilities

• Demonstrated knowledge of marketing concepts and methodologies, strategy and principles.
• Knowledge of consumer behaviors and key marketing/communication drivers that can affect various university constituents.
• Management experience to include knowledge of key principles and practices of marketing, advertising, direct response, merchandising, social media and brand asset management and enhancement.
• Additional marketing knowledge and experience in the areas of direct mail, promotional products, indoor and outdoor signage, sponsorships, graphic design, electronic, social and print collateral.
• Demonstrated knowledge and experience in recruitment marketing including strategy for segmented audiences.
• Demonstrated experience managing complex, cross-platform projects and integrated marketing campaigns.
• Demonstrated ability to integrate diverse media into effective messages and campaigns.
• Demonstrated ability to establish and implement cohesive marketing plans/strategies on an institutional basis.
• Demonstrated experience and leadership building and managing teams of creatives from concept to completion of projects.
• Knowledge of a marketing campaign's process to provide creative direction, set a schedule and meet deadlines and content expectations.
• Demonstrated knowledge of marketing platforms and mediums, strategies, and audiences.
• Knowledge and understanding of the mission, goals, and objectives of a national educational and research institution.
• Excellent, demonstrated written, visual and verbal communication skills. Outstanding interpersonal skills.

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.