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Director of Channel Marketing & Enablement

Konica Minolta Business Solutions
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United States, Virginia, Virginia Beach
Oct 06, 2026
Overview

Konica Minolta is seeking a visionary and results-oriented Director of Channel Marketing & Enablement to join the team. The Director of Channel Marketing & Enablement will lead the strategies, programs, communications, and learning experiences that strengthen sales effectiveness, accelerate dealer growth, increase solution adoption, and improve business performance across Konica Minolta's direct and indirect sales channels.

This is a highly visible leadership role for an energetic, commercially minded leader who sees opportunities, acts with urgency, and turns bold ideas into scalable programs. The Director will work closely with sales, marketing, product, business development, human resources, and executive leadership to anticipate the needs of the business and ensure employees, sales teams, and dealer partners have the knowledge, skills, tools, programs, and resources required to compete and win.

The Director will lead a high-performing team responsible for channel marketing, incentive programs, sales and partner communications, sales readiness, and learning and development. This leader will challenge established thinking, introduce innovative approaches, and apply industry knowledge, customer insight, and performance data to create experiences that engage audiences and deliver measurable business impact.

Success in this role requires deep experience in the office technology, business technology, managed services, production print, industrial print, or a closely related manufacturer, dealer, distributor, or channel-driven industry. The successful candidate will understand how manufacturers, direct sales organizations, dealers, and partners work together to bring solutions to market and generate profitable growth.


Responsibilities

Drive Channel Growth and Business Performance

  • Develop and execute a comprehensive channel marketing and learning strategy that strengthens dealer engagement, increases sales effectiveness, accelerates solution adoption, and supports revenue growth across direct and indirect channels.
  • Translate corporate objectives into integrated programs that improve partner performance, employee capability, customer outcomes, and business results.
  • Serve as a strategic advisor to executive leadership, providing insights and recommendations on channel growth opportunities, market trends, workforce capability, partner development, and commercial performance.
  • Identify emerging opportunities, anticipate business challenges, and introduce innovative approaches that drive competitive advantage and long-term growth.

Drive Dealer, Partner, and Sales Engagement

  • Develop and continuously optimize dealer development programs, partner engagement strategies, sales readiness initiatives, and channel marketing programs that increase participation, adoption, productivity, and revenue generation.
  • Create scalable programs, communications, tools, and resources that help dealers and sales teams effectively position, market, and sell Konica Minolta's products, services, and solutions.
  • Build strong relationships with dealers, partners, sales leadership, and cross-functional stakeholders to ensure programs address real business needs and deliver measurable value.
  • Serve as a voice of the customer, seller, and partner, leveraging insights to continuously improve program effectiveness and audience engagement.

Build a High-Impact Learning and Development Ecosystem

  • Lead the enterprise learning and development strategy, creating innovative learning experiences that accelerate onboarding, professional development, leadership growth, and sales capability.
  • Design scalable learning journeys that leverage modern learning methodologies, digital technologies, and adult learning principles to drive measurable business outcomes.
  • Partner with business leaders to identify capability gaps and implement targeted development strategies that improve organizational performance.
  • Foster a culture of continuous learning, curiosity, innovation, and professional development across the organization.

Develop and Optimize Commercial Programs and Incentives

  • Lead the strategy, design, execution, and optimization of sales incentives, dealer promotions, financing offers, rebate programs, channel investments, and engagement initiatives that support strategic business objectives.
  • Evaluate promotional structures, pricing programs, bundled offers, financing options, and incentive investments to maximize adoption, profitability, and business impact.
  • Work closely with Sales, Finance, Operations, and Product leadership to ensure programs are financially sound, operationally scalable, and aligned with growth priorities.
  • Introduce innovative program structures that motivate desired behaviors while delivering measurable value for both Konica Minolta and its dealer network.
  • Experience building business cases, forecasting outcomes, and presenting investment recommendations to executive leadership.

Drive Measurement, Analytics, and Financial Accountability

  • Establish clear success metrics and performance frameworks for channel marketing programs, learning initiatives, incentive investments, communications, and partner engagement activities.
  • Analyze program performance and business results using data, market insights, participation metrics, and financial outcomes to identify opportunities for improvement and investment optimization.
  • Develop executive-level reporting and dashboards that clearly communicate program effectiveness, adoption trends, return on investment, and business impact.
  • Possess strong financial acumen with the ability to model, evaluate, and calculate program economics, promotional profitability, financing scenarios, incentive effectiveness, and return on investment to guide decision-making and resource allocation.

Build and Lead a High-Performing Organization

  • Lead, coach, and develop a high-performing team responsible for channel marketing, dealer programs, learning and development, communications, incentives, and sales readiness.
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement where employees are empowered to challenge conventional thinking and develop creative solutions.
  • Manage departmental budgets, vendors, resources, and strategic priorities to maximize effectiveness and business impact.
  • Establish scalable processes, governance models, and operational frameworks that enable efficient execution while maintaining flexibility and responsiveness to changing business needs.

Qualifications

Education & Experience
  • Bachelor's degree in Marketing, Business, Communications, Learning & Development, Organizational Development, Adult Education, or a related field, or an equivalent combination of education and experience.
  • 10+ years of progressive experience in channel marketing, dealer or partner programs, sales enablement, sales readiness, learning and development, sales communications, incentives, or related disciplines.
  • 5+ years of people leadership experience, including hiring, coaching, developing, and retaining high-performing teams.
  • Proven track record of building and scaling programs that drive sales effectiveness, partner engagement, solution adoption, and business performance.
Leadership & Strategic Capabilities
  • Strategic thinker with the ability to identify business opportunities, establish a compelling vision, and translate strategy into actionable plans.
  • Proven ability to lead complex, cross-functional initiatives from concept through execution, measurement, and continuous improvement.
  • Demonstrated success influencing leaders, stakeholders, and teams across functions, even when direct authority is limited.
  • Strong executive presence with the ability to communicate strategies, recommendations, and results with clarity and credibility.
  • Experience leading organizational change, driving adoption of new programs, and building long-term capability across sales and partner organizations.
  • Strong business and financial acumen, including budgeting, resource allocation, investment evaluation, and ROI analysis.
  • Ability to thrive in a fast-paced environment, balancing multiple priorities while maintaining focus and executional excellence.
Industry & Channel Expertise
  • Deep knowledge of the office technology, business technology, managed services, production print, industrial print, or a related channel-driven industry.
  • Strong understanding of dealer, distributor, and partner ecosystems, including channel economics, operating models, marketing capabilities, sales processes, and growth strategies.
  • Demonstrated understanding of direct and indirect sales models and how manufacturers, sales organizations, dealers, and partners work together to drive market adoption and revenue growth.
  • Proven experience creating and managing dealer, partner, or channel-focused marketing programs, promotions, and incentive initiatives.
Marketing, Enablement & Learning Expertise
  • Experience developing and executing sales enablement, channel marketing, sales communications, readiness, engagement, or performance improvement programs.
  • Expertise in adult learning principles, instructional design, curriculum development, learning technologies, and behavior-change methodologies.
  • Experience conducting needs assessments, designing learning journeys, and delivering development programs across multiple learning formats.
  • Ability to leverage industry trends, customer insights, and innovative approaches to create engaging and impactful learning and enablement experiences.
Analytical & Operational Excellence
  • Strong analytical skills with the ability to use data, research, business metrics, and stakeholder feedback to evaluate effectiveness and drive continuous improvement.
  • Experience managing budgets, vendors, resources, and operational priorities for large-scale programs and initiatives.
  • Experience utilizing learning platforms, content management systems, CRM tools, analytics platforms, and sales enablement technologies.
  • Demonstrated ability to measure program performance and translate insights into actionable recommendations.
Preferred Qualifications
  • Relevant certifications in learning and development, instructional design, change management, channel marketing, program management, or related disciplines.
  • Experience supporting digital transformation, capability-building, or large-scale organizational effectiveness initiatives.
  • Experience working within a manufacturer, dealer, distributor, or complex channel-based organization.

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About Us

This posting reflects an existing vacancy that we are actively recruiting for.

Cette annonce correspond a un poste actuellement vacant pour lequel nous recrutons activement.

About Konica Minolta

Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to beranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub One i-Series. For more information, please visit Konica Minoltaonlineand follow it onFacebook,YouTube,LinkedInandTwitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

Salary Disclaimer

Konica Minolta is committed to transparent and equitable compensation practices. Our pay structure is designed to support employee growth, allowing individuals to progress through the salary range as they advance in their role. Actual base pay offered will vary based on a candidate's skills, experience, jobrelated knowledge, geographic location, and specific business needs.

Salaire- A titre indicatif

Konica Minolta s'engage en faveur de pratiques de remuneration transparentes et equitables. Notre structure salariale est concue pour soutenir la croissance des employes, permettant aux individus de progresser dans la fourchette salariale au fur et a mesure de leur progression. Le salaire de base reel propose variera en fonction des competences, de l'experience, des connaissances liees au poste, de la localisation geographique et des besoins specifiques de l'entreprise du candidat.

AI Disclosure

Konica Minolta Business Solutions (Canada) Ltd., or its authorized third-party contractors, may employ Artificial Intelligence technologies to support elements of the recruitment process. Notwithstanding this, Applications are reviewed by our recruitment team, who always make the final hiring decision.

Mention d'utilisation de l'IA

Konica Minolta Business Solutions (Canada) Ltd., ou ses prestataires tiers autorises, peuvent utiliser des technologies d'intelligence artificielle pour soutenir certains aspects du processus de recrutement. Neanmoins, les candidatures sont examinees par notre equipe de recrutement, qui prend toujours la decision finale d'embauche.


EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Declaration sur l'egalite des chances:

Konica Minolta est un employeur souscrivant au principe de l'egalite d'acces a l'emploi et de l'action positive. Nous considerons tous les candidats qualifies pour un emploi sans distinction de race, de couleur, de religion, de croyance, d'origine nationale, de sexe, de grossesse, d'age, d'orientation sexuelle, de statut de personne transgenre, d'identite de genre, de handicap, d'alienation ou de citoyennete, d'etat civil ou de partenariat, d'informations genetiques, de statut de veteran ou de toute autre caracteristique protegee par les lois applicables

Solutions d'affaires Konica Minolta (Canada) Ltee. est un employeur d'opportunite egale.

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