Content Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation
starts with our people. We foster an inclusive, people-first culture where
every employee is empowered to perform at their best. Together, we advance
meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Content
Manager on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position will support member programs by collaborating in the development, implementation, and management of enterprise curriculum strategy. Lead curriculum program
marketing, communication, and content development that drives member retention and engagement. Lead the application of both proven and
innovative communications and marketing expertise to ensure every project
enhances the overall positioning and strategic direction of the AMA.

RESPONSIBILITIES:

Content Development and Engagement

• Lead planning, development, and execution of enterprise
  curriculum content development (in collaboration with BU partners)
• Develop, manage ,and launch product content plan to complement full learner continuum
  
• Identify key features, benefits to increase value of, and further engage audience in, member
  programs, products, and platforms
• Standardize KPIs and metrics to continually evaluate criteria for product/enterprise content selection and measure success
• Drive strategy around understanding audience needs and build relationships to produce actionable insights
• Assess performance and recommend and execute actions that deliver business results

Marketing and Communications

• Lead the positioning, branding, messaging, channel strategy, and distribution methods for communication, product, content, service, and engagement opportunities
• Lead marketing, communication, and content development that drives member retention and engagement Implement and analyze customer feedback, research insights, and surveys
• Create materials that communicate and highlight product features
• Develop and lead regular content overviews to update and train account executives on new messaging and features to market to prospects
• Drive execution and maintenance of editorial calendar and digital engagement efforts
• Lead the positioning, branding, messaging, channel strategy, and distribution methods for communication, product, content, service, and engagement opportunities
• Lead marketing, communication, and content development that drives member retention and engagement Implement and analyze customer feedback, research insights, and surveys
• Create materials that communicate and highlight product features
• Develop and lead regular content overviews to update and train account executives on new messaging and features to market to prospects
• Drive execution and maintenance of editorial calendar and digital engagement efforts
  

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required in marketing/business, content marketing, communications, or equivalent degree required
2. Graduate/Master's degree preferred or advanced degree preferred
3. 5 + Years of specialized experience in content or education development and marketing intangible and/or tangible products and services in the physician marketplace
4. Knowledge and experience with website analytics, content management, and marketing automation tools preferred
5. Experience with member marketing "engagement" and distribution disciplines as well as adult learning best practices
6. Strong interpersonal and team-building skills. Ability to work in a seamless and highly collaborative manner with cross-segment specialists in the MMX, Ed Hub and Med Ed units.
7. Well-developed project management skills including the ability to initiate, manage and execute multiple projects in a fast-paced environment under tight time constraints.
8. Proven success in project, budget, and team management and the ability to execute metric-driven operational plans.
9. Ability to travel 10% of time.

This role is an exempt position, and the salary range for this position is $85,680- $113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration, geographical location, and internal equity, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION