Content Specialist

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

The Content Specialist is tasked with managing the Verizon Connect blog and supporting content development. Taking strategic direction from the Content Strategist and SEO team, the Content Specialist will develop and maintain editorial and content calendars, partner with internal and external agencies to build and curate content in diverse formats including: GIFs, videos, blogs, eBooks, infographics, etc. - to be distributed across various channels, and communicate content plans cross-functionally.

Responsibilities will include:

• Developing a solid understanding of product portfolio, target audience, buyer's journey, key pain points and sales process

• Leading the content creation process by developing creative briefs, partnering with project management team and agencies throughout the creative process

• Acting as a Subject Matter Expert (SME) to provide direction and feedback, review content for accuracy and alignment to creative brief

• Building and managing content calendar to align with SEO, content and campaign strategy

• Analyzing performance data looking for trends and anomalies, highlighting opportunities to improve, and acting on them

• Managing technical aspects of the blog including posting and retiring content, testing CTAs, optimizing for SEO

What we're looking for...

This role requires an individual with strong communication and organizational skills paired with project management experience. The Content Specialist will also need to leverage data insights to help understand what content works best for audiences and channels at each stage of the buying process, and will utilize that information to help build future plans. Being data driven is a must.

You'll need to have:

• Bachelor's degree and 7 or more years relevant work experience

• Content development experience

• Experience in a B2B marketing role

• Ability to work on multiple projects simultaneously

• Experience analyzing reports to formulate recommendations and next steps

• Experience with Google Analytics or similar tools

• Sound knowledge of content management systems, search engine optimization (SEO) and keyword research tools

• Copywriting experience

Even better if you have one or more of the following:

• Experience with design software like Adobe Creative Cloud

• Managed complex projects with multiple stakeholders.

• Built and maintained brand editorial calendars.

• Outstanding time management and organizational skills

• Strong communication skills

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.