Growth Marketing Specialist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

TheGrowth Marketing Departmentis responsible fordriving growth and optimizing digital marketing performancethrough data-driven strategies. The team focuses onbranding, demand generation, conversion optimization, and customer acquisitionacross multiple digital channels. Key functions within the department include:

• Digital & Paid Media Marketing
• Lead Generation & Conversion Optimization
• Brand & Creative Strategy, Execution & Optimization
• Marketing Analytics & Performance Optimization
• Cross-functional Collaboration

Job Summary

The Specialist, Growth Marketing manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation (discovery and expansion), creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns. They are tasked with ensuring alignment with strategic goals. They analyze marketing performance and collaborate with internal teams.

This position requires adata-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

• Manage the day-to-day paid search, paid social and programmatic marketing activities for 4-6 college/university accounts across multiple search engines (Google & Bing) and social media platforms (Facebook & LinkedIn), including the campaign planning, implementation, budget management, performance review, and overall optimization.
• Monitor and report on the effectiveness of paid marketing campaigns while frequently maintaining and providing clear communication to internal stakeholders. Ensure that accounts meet their cost-per-lead (CPL) and ROAS (return on ad spend) goals.
• Develop compelling ad copy that is consistent with the school's brand messaging and guidelines.
• Proactively identify fact-based trends and opportunities for expansion within the paid marketing campaigns.
• Demonstrate proficient use of Google Search Ads 360 (SA360) and Salesforce CRM to solve analytical issues and deep dive into account performance.
• Perform downstream analysis to understand the long-term impact (student applications and enrollments) of paid marketing campaigns. Adjust campaigns as a result of this analysis and communicate said adjustments to internal stakeholders.
• Collaborate with teammates on a daily basis. Strive for continuous learning and personal development.

Additional Position Responsibilities

• Perform in accordance with Risepoint Policies
• Perform other duties as assigned

QUALIFICATIONS

Education Level

Bachelor's Degree - Degree in digital media, marketing, communications or related field preferred.

Experience Level

1-2 years of work experience. Internal Risepoint candidates will be considered.

External education experience or internal Risepoint experience of any kind can qualify.

Licenses & Certifications

Google Search & Display Certified - Certification before hiring is preferred although not required.

Skills/Knowledge/Abilities

Highly personable, with strong verbal and written communication skills

Interest and enthusiasm for the Higher Education industry and passion for learning and continual development

Digitally savvy, with specific proficiency in Microsoft Office: Excel, Word and PowerPoint

Excellent organization and attention to detail skills

Commitment to integrity, strong work ethic and positive attitude

Ability to work autonomously and meet deadlines without constant supervision

Ability and desire to onboard, train and work full-time in a 100% remote work environment

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.