New

Marketing Strategic Planning & Ops Mgr - Morristown, NJ

Valley National Bank
$96,000.00 - $167,700.00 / yr
paid time off
United States, New Jersey, Morristown
Jul 21, 2025
Back Marketing Strategic Planning & Ops Mgr #25-731 Morristown, New Jersey, United States Apply Apply for this job now! Apply Job Overview At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US. At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well. The Marketing Strategic Planning & Operations Manager will play a pivotal role in shaping the marketing strategy and ensuring its effective execution across various channels. This position is responsible for aligning marketing initiatives with business objectives, optimizing resource allocation, and driving operational efficiency. The manager will lead cross-functional teams to develop comprehensive marketing plans that resonate with target audiences and enhance brand visibility. By analyzing market trends and performance metrics, the manager will provide actionable insights to refine strategies and improve outcomes. Ultimately, this role aims to elevate the company's market presence and contribute to sustained growth through innovative marketing practices. Expected Work Hours 40 Job Description Responsibilities include but are not limited to: Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows. Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems. Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel. Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams. Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting. Demonstrated track record of delivering positive results on high-impact projects. Ensure compliance with regulatory, brand, and data privacy standards in campaign execution. Requirements Required Skills: Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo). Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics. Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations. Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively. Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies. Strong project management skills with proven ability to organize, prioritize and delegate assignments. Experience working with budgets, resource planning, or campaign tracking systems. Required Experience: Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management. Preferred Experience: Master's degree in Marketing or Business Administration. Certified Brand Manager or Certified Project Manager. Full-time/Part-time Full-time FLSA Exempt Location(s). 70 Speedwell Ave, Morristown , New Jersey 07960 , United States Total Rewards Summary We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions. In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process. Job Details Pay Range Pay Range The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay. The actual pay rate will depend on the person's qualifications and experience. $96,000.00 - $167,700.00 / year Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.