Marketing Technology Administrator

GOJO Industries
United States, Ohio, Akron
1 Gojo Plaza (Show on map)
Jul 22, 2025
Information about #32294 Marketing Technology Administrator Work Location: This role works from our offices in Akron, Ohio every Tuesday and Wednesday, and works remotely other weekdays *Formulated to Care* For more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being. The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better. Role Objective The Marketing Technology Administrator is responsible for the configuration, integration, and ongoing optimization of marketing technology platforms. This role ensures that systems such as marketing automation tools, CRM, and analytics platforms are seamlessly connected, scalable, and aligned with business objectives. Working closely with marketing, sales, IT, and external vendors, the administrator supports campaign execution, lead management, and performance tracking. This role empowers marketing teams to deliver personalized, measurable, and efficient customer experiences. Essential Functions and Responsibilities Administer and maintain marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Outreach IO, ZoomInfo etc.) Integrate marketing tools with CRM systems and other platforms Support marketing and sales teams by troubleshooting issues and providing training as needed Drive integration and testing of other technologies that bring added value into the Marketing Technology network Build and manage email campaigns, nurture workflows, and lead scoring models Oversees the creation, maintenance and delivery of email marketing plans including landing page development and workflow automations as needed Aggregate data best practices with CRM and marketing automation system by monitoring and processing data updates, email bounce backs and subscription preferences Collaborate with content and design teams to execute campaigns and A/B tests Monitor deliverability, engagement, and conversion metrics to optimize performance Integrate data from multiple sources (CRM, web analytics, social media, etc.) for comprehensive reporting Support attribution modeling and customer journey analysis Maintain detailed documentation of system configurations, workflows, and integrations to support scalability and knowledge sharing Provide flexible support across functions as business needs evolve Data Management & Compliance: Monitor and maintain data quality across all marketing systems to ensure accurate tracking, reporting and campaign performance Ensure all email campaigns comply with industry best practices and legal/regulations, including CAN-SPAM, GDPR and CCPA Maintain clean and segmented databases for targeted marketing Implement best practices for data hygiene, governance, and lifecycle management Support regular audits and documentation of data processes to ensure transparency and accountability Education and Experience * Required work experience: minimum three (3) years' experience in marketing automation, CRM and data integration tools required * Bachelor's degree (or equivalent experience or certifications) in Marketing automation platforms, Data Analytics, or related field acceptable with other required experience * Familiar with APIs, integrations, and data flow between systems * Proficiency in platforms such as HubSpot, Marketo, Salesforce (Account Engagement), ZoomInfo * Excellent communication, collaboration, and project management skills * Familiarity with HTML/CSS and email marketing best practices Supervision/Coordination Reports to Marketing & Sales Analytics Director This role does not directly supervise other team members Travel Requirements Overnight Travel - sporadic - required. To Apply: To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States. Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section.