Manager, Content - Mark and Graham
 Williams-Sonoma, Inc. | |
vision insurance, paid time off, 401(k), relocation assistance
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 United States, California, San Francisco | |
| 3250 Van Ness Avenue (Show on map) | |
 Aug 09, 2025 | |
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About Mark & Graham Founded in 2012, Mark & Graham is an optimistic lifestyle brand that specializes in thoughtful gift giving and personalization. We carefully design and curate timeless, beautiful products that can be turned into one-of-a-kind pieces with hundreds of custom monogramming options. About the Creative Team At Mark & Graham, the Creative Team brings our brand story to life across every channel-from website and catalog to email, and digital advertising. As the content lead, you'll oversee editorial, and help shape seasonal campaigns through inspirational, on-brand storytelling that drives our brand and product forward. We're a collaborative and creatively driven team that values innovation, strong storytelling, and a shared passion for retail. If you're excited about building brand love through content, and shaping the voice of a growing brand, we'd love to meet you! Overview of the role The Content Manager plays a pivotal role in leading cross-channel editorial and content strategy, with a primary focus on email marketing. This role blends creative vision with operational excellence-overseeing content planning, messaging, and execution that supports seasonal campaigns, product launches, and brand storytelling. You'll work closely with partners in Merchandising, Brand Marketing, and Creative to develop compelling narratives that inspire customers and support business goals. In addition to owning the editorial calendar and evolving brand voice, you'll manage freelance copywriters to ensure timely delivery of consistent, on-brand content. This role balances strategic planning with hands-on writing and editing-playing an active role in bringing content to life across channels. This is a full-time, hybrid role based in our San Francisco office (Monday-Thursday in-office, Friday WFH), reporting to the Director of Creative Services. Responsibilities: * Lead content planning and manage the editorial calendar across channels, with a primary focus on email and seasonal product launches * Analyze performance of the email channel to inform content direction and future planning * Partner with Brand Marketing and PR teams to support launches, influencer strategies, and promotional campaigns * Collaborate with Merchandising and Product Development to align on clear messaging that highlights product benefits and key differentiators * Write and oversee copy for campaigns and launches, set voice direction, and ensure consistent, high-quality editorial across all touchpoints * Own product naming and messaging strategy across assortment * Manage freelance writers and oversee product copy development * Lead messaging and copy development for the Holiday seasonal catalog * Oversee ongoing editorial updates across channels, with support from freelance writers * Liaise with Sustainability and Legal teams to ensure messaging compliance for all editorial * In collaboration with Brand and Creative leadership, evolve and maintain the standards for the Mark & Graham brand voice * Manage freelance writers Requirements: * Minimum 4 years of experience in content management, editorial, marketing, or a related field * Exceptional writing and editing skills with a strong understanding of brand voice and digital marketing best practices * Experience working within a marketing or creative team; cross-functional collaboration a must * Experience presenting campaign decks or content calendar to leadership and cross-functional leads * Prior experience managing direct reports or freelancers is a plus * Proven ability to multitask and thrive in fast-paced, deadline-driven creative environments * Experience using AI software to support copy development and content ideation * Team player who enjoys collaboration and contributes positively to a cross-functional group dynamic * Excellent verbal and written communication skills, strong organizational abilities, and project management proficiency * Awareness of current retail and content trends; interest in fashion, travel, or home decor a plus * Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) * Bachelor's degree in English, Communications, Marketing, or a related field * Ability to work on-site in our San Francisco office from 9am-5pm, Monday-Thursday (hybrid work model with Fridays remote) Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available: Benefits
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WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. The expected starting pay range for this position is $100,000 - 110,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. | |