Campaign Editorial Strategist - Manager/Sr. Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, we empower companies to connect with their customers in a whole new way. The Global Integrated Campaigns team at Salesforce is at the heart of how we bring our brand and solutions to market.

Reporting into the Vice President of Integrated Campaigns this team is responsible for building full funnel, insights lead campaigns that scale across regions and deliverable measurable impact - from driving AI adoption to accelerating pipeline.

We work closely with Product Marketing and Creative teams to craft bold narratives, execute Global campaigns at scale and ensure seamless execution while maintaining a unified global strategy. If you're energized by translating business strategy into high impact global demand campaigns and want to help shape the future of Ai-driven customer engagement this is the place for you!

We are launching a new Integrated Campaign Marketing function, and we are looking for a Campaigns Editorial Strategist to join and help us influence our Campaigns editorial discipline from the ground up.

The Campaign Editorial Strategist is a newly created role designed to lead the development of insight-driven, customer-first storylines that connect marketing and campaign strategy to meaningful customer experiences. Acting as a strategic partner to Campaign Strategy, Product Marketing, and Functional Teams, this role will shape the core story behind each campaign and ensure it comes to life clearly and consistently across earned, owned and paid channels. The ideal candidate brings a strong editorial point of view, deep audience empathy, and a passion for creating and influencing high-impact content that performs across the full customer journey.

Narrative & Messaging Leadership

• Develop the central story behind each campaign-and ensure every piece of content, across every channel, supports that story in a clear and connected way.

• Use research, audience insights, and performance data to inform narrative direction and editorial strategy-ensuring campaigns resonate with the right people, reflect customer needs, and drive meaningful outcomes including supporting Marketing Driven Pipeline (MDP).

• Champion a customer-first approach to messaging that balances business priorities with audience insights and needs.

Cross-Channel Editorial Strategy

• Build integrated strategies that map to the full customer journey, not just individual channels-ensuring campaigns work as cohesive experiences.

• Develop and guide purposeful strategies by funnel stage, audience signals, and intent, with an eye toward performance and user experience.

• Identify opportunities to innovate, pilot, and test new content formats, storytelling approaches, or AI-powered experiences that elevate campaign engagement and impact.

Strategic Collaboration & Influence

• Serve as a connective thread across creative, product marketing, and channel teams-ensuring alignment and clarity on messaging goals, asset mix, and customer experiences.

• Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations.

• Help define and evolve best practices in collaboration with functional teams (Email, Web, Paid, Social, etc.), to deliver consistency, quality, consistency, and innovation.

Performance-Driven Optimization

• Monitor performance across assets and lead strategic iterations-grounded in insights from engagement data and audience signals.

• Facilitate closed-loop feedback systems across strategy, creative, and channels to continuously improve messaging, offers, and content delivery.

• Partner with analytics and insights teams to build narrative-specific KPIs and test-and-learn opportunities across campaigns.

• 5-8 years in B2B editorial planning, content strategy, or similar roles.

• Strong background in B2B messaging, campaign storytelling, and cross-channel asset development

• Experience working with or briefing creative teams, and grounding content in real customer and market insight

• Proven ability to collaborate across product marketing, creative, and functional teams

• A knack for simplifying complex ideas into clear, audience-first messaging

• Comfortable operating in a fast-paced, matrixed environment

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.